News and Analysis
30A Takes Its Local Media Success Story 5,637 Miles to Moscow
Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike Ragsdale explains in this Q & A.
Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts… AI Is Leaping from Hype to Reality, and Marketers Are Reaping the Benefits… Uber Board Adopts All Recommendations from Eric Holder Report…
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Street Fight Launches New Investment Newsletter
Street Fight has just published the first installment of “The Hyperlocal Investment Report,” a monthly deep dive into the financial state of the hyperlocal industry. The report provides hard-to-find market analysis for investors and startups focused on hyperlocal content, commerce and technology…
Loku Brings Local Aggregation Engine to Mobile With HTML5 App
As local information on the web becomes increasingly ubiquitous, look for a wave of aggregators like Loku to sprout up with personalization-focused products. In many ways, the local information ecosystem is following the trajectory that the deals space has taken over the past year: as the signal creation game consolidates with a few dominant players coming out on top, a new wave of aggregators arise to build products on top of the information layer offered by the original players…
Selling a City to Tourists Via Hyperlocal
There is an emerging opportunity for cities to subsidize hyperlocal marketing efforts through hyperlocal platforms. For example, a city agency could create a neighborhood-based promotion on top of mobile payment play LevelUp in which a visitor who shared that they say, ate lunch at a traditional tourist destination, could win a promotion to receive a free round trip train fare to a peripheral neighborhood if they ate dinner at a restaurant in the neighborhood…
Case Study: Providence Retailer Uses Swipely to Reward Customer Loyalty
As the co-owner of Kreatelier, a retail shop that sells gifts and textiles in Providence, R.I., Line Daems is always on the lookout for ways to reward her most loyal customers without overwhelming her staff with extra work. In 2011 she discovered that she could use Swipely, a loyalty platform tied to customers’ credit card transactions, to offer cash-back rewards with zero effort on her company’s behalf…
Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AT&T Sells Majority Stake in Yellow Pages to Cerberus (New York Times)…
New Groupon Lawsuit Targets Execs, Seeks Board Seats for Shareholders (PaidContent)…
Before Local-Mobile Revenues Can Grow, Major Problems Must Be Solved (ScreenWerk)…
Hyperlocals Need to Pay Attention to ‘Red Flags’ in User Content
Copyright law offers some immunity to hyperlocals for content uploaded by the user as long as the publisher had no knowledge — or became aware — that the content my violate the rights of others. What type of “red flags” create risks for the publisher recently was addressed in a hotly contested lawsuit filed by Viacom against YouTube…
Street Fight Daily: Pinterest for Hyperlocal Marketing, Groupon’s Bad Press
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
5 Pinterest Tips for Hyperlocal Marketing (MediaPost)…
What Does All the Bad Press Mean for Groupon? (VentureBeat)…
Banjo Tries To Bolster Its Position As The All-In-One Location App (TechCrunch)…
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