News and Analysis
#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online
The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations. The ways these different channels of retail have become intertwined was at the heart of a panel discussion at Street Fight Summit in Brooklyn on Tuesday.
#SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working
It might seem easier if one solution could fit every brands’ needs in hyperlocal marketing, but that could mean overlooking the context of each brand’s relationship with its customers. On a panel at Tuesday’s Street Fight Summit in Brooklyn, a diverse trio of brands and organizations discussed how they use hyperlocal marketing.
#SFSNYC: How Bots and AI Are Transforming Local
The march of artificial intelligence and bots continues across the digital marketing landscape, creating new ways to reach customers at local — however, these are still the early days. That was some of the sentiment shared at this morning’s panel on bots and AI at the Street Fight Summit in Brooklyn.
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PODCAST: This Week in Location-Based Marketing — Picksie, AisleBuyer
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss some big acquisitions in the space, starting with Facebook’s purchase of Tagtile and Instagram, and Intuit’s acquisition of AisleBuyer. Retail’s revival is happening through location and mobile with PointInside’s nSide, Picksie’s ticket purchasing and Jetshop’s pop-up stores in Stockholm + AisleBuyer’s founder, Andrew Paradise…
Street Fight Daily: Yell’s ‘eMarketplace’, Foursquare Hires UTA
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yell Readies New ‘eMarketplace’ Site (ScreenWerk)…
Foursquare Signs With UTA to Build Ties With Entertainment Industry (Variety)…
Forecast: Mobile Content, Ad Sales Will Hit $67 Billion in 2012 (PaidContent)…
Yipit’s Vacanti: Flash Offers Will Drive Growth of Deals Industry
During a keynote address at yesterday’s Daily Deal Summit in New York, Yipit CEO Vin Vacanti laid out a trajectory for the deals space, in which Gilt-like flash offers would drive much of the industry’s growth. “It’s not about daily deals anymore; what these companies have realized is that they’re building a user base that’s willing to consume from them,” said Vacanti.
How to Engage Hyperlocal ‘Hard’ News Enthusiasts
Hyperlocal sites shouldn’t look at hard news as journalistic broccoli. The challenge is to serve up hard news appealingly – to connect it with each user’s gut-level self-interest. This means giving users the space to talk about their news enthusiasms. It’s not always enough to ask, “What do you think?” Sometimes a site has to offer a prompt…
Why TechStars’ Tisch Won’t Buy Your ‘Daily Deal’ Company
Investment interest in daily deal companies has been flat for some time, but the stigma attached to the “daily deal” has turned the classification into a scarlet letter for companies. Some of the negativity around the term is likely a consequence of the irregularities found in Groupon’s accounting. But the underlying shift stems from a simpler strategic shift in industry organization…
Addressing Foursquare’s Engagement Problem
Foursquare has an engagement problem driven by the fact that users don’t view the application as communications platform. Two-way communications have become more important as overall engagement in social media has risen. A check-in, by default, is a one-way communication and not a conversation…
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