News and Analysis
Street Fight Daily: Amazon Creeps Up on Ad Duopoly, Facebook Invests in Conversational AI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Advertisers Warm to Amazon’s Increasing Ad Pitch… Facebook Buys an AI Startup to Turn Its Middling Assistant into a Siri Killer… Autonomous Vehicles Projected to Drive In-Car Advertising…
Local SEO Guide Launches Tool for Tracking Google My Business Updates
The company is releasing a tool to minimize unapproved changes to Google My Business pages. Although Local SEO Guide’s Locadium tool was originally developed for the company’s own clients, CEO Andrew Shotland says the decision was made to open Locadium up to the general public after a number of SEO firms expressed interest.
The Place of Newspapers in the Local Marketing Ecosystem
“Digitally speaking, NextDoor is encroaching on a space that local papers really should own.” David Mihm tells Mike Blumenthal. “It’s basically a glorified forum that in my view would be every bit as successful, if not more so, if hosted by a truly local entity.”
Latest Posts
JiWire Service Gives Users WiFi Access After Watching Mobile Ads
The location-based mobile advertising network announced the launch of a new program called “Mobile Ads for Access” at Street Fight Summit West this morning. The service allows advertisers to provide users with WiFi access after seeing a piece of content…
#SFSW12: Google’s Mangtani Says Quality Drives Redemptions
One way that product chief Nitin Mangtani and his team at Google have begun to streamline the merchant acquisition process is by introducing Google Offers Marketplace, which allows companies in the deal space to partner with Google for offer distribution. “We can work together to compliment each other’s skills,” explained Mangtani…
7 Strategies for Creating Effective Mobile Websites
Savvy marketers are ramping up their mobile offerings in an effort to generate attention from the 51% of consumers who say they’re more likely to purchase from retailers with mobile-specific sites. There are some basic principles that marketers large and small can follow to ensure their mobile sites generate the greatest ROI possible. Here are seven tips from experts in the mobile marketing industry about what small business owners should keep in mind.
Street Fight Daily: Apple vs. Google, Intuit vs. Square
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Apple and Google Expand Their Battle to Mobile Maps (WSJ)…
Intuit Merges Its Square Competitor GoPayment With QuickBooks Point Of Sale
(TechCrunch)…
Why London’s Police Just Set a Horrifying Precedent on Mobile Privacy (ReadWriteWeb)…
Patch Launches ‘Partners’ Program With Biz Support for Advertisers
Small businesses that advertise on Patch can now access exclusive interviews with high-level executives and other relevant content. The beta newsletter featured an interview with AOL CEO Tim Armstrong, and the one debuting today includes thoughts from Vineyard Vines co-founder and CEO Ian Murray detailing how he grew his apparel company. Patch will also launch a Patch Partners website, available to all small businesses, in the near future…
U.S. Gov’t Seizure of Cloud Servers Puts Hyperlocal’s Content at Risk
Ohio hyperlocal sports publisher Kyle Goodwin’s videos vaporized in the cloud. The U.S. Justice Department (DOJ) seized the servers storing Goodwin’s videos as part of the DOJ’s criminal indictments against MegaUpload.com. Now Goodwin is suing to get his videos back, claiming his hyperlocal sports business depends on the content…
Street Fight Daily: Google and Groupon, AOL and Starboard
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Why Groupon Really Turned Down Google’s $6 Billion Offer (SAI)…
I.S.S. Backs Patch-Critical Shareholders for AOL Board (New York Times/Dealbook)…
Why Square’s Handcrafted Approach to Payments Can Win (GigaOm)…
Can Tech Innovations Bring Revenue for Hyperlocal Publishers?
What innovations can help startup news sites earn money? How should hyperlocal publishers decide what technology to use? These are constant questions at the Journalism Accelerator, a website focused on crowdsourcing knowledge to help journalism find new, sustainable financial models. In a recent conversation Street Fight’s David Hirschman and CJR’s Michael Meyer talked with JA about some of these issues…
Smallknot Founder: Crowdfunding Should Be a Local Phenomenon
The company, which is currently 3 months into the spring session of Techstars New York incubator program, enables locally-owned small businesses to raise capital from members of their community, and provide returns in kind instead of currency. Street Fight caught up with Smallknot founder Jay Lee recently to discuss the company, the JOBS Act and his move from Wall Street to Main Street…
Case Study: Sotheby’s Uses Mobile iPad App to Attract High-End Buyers
Consumers purchasing multi-million dollar properties want to see more than just static photos and written descriptions when researching homes online. According to John Passerini, vice president of interactive marketing at Sotheby’s International Realty, high-end buyers want to understand the “context” of the properties they’re viewing. To satisfy this need, Sotheby’s used LBS-technology to create a “lifestyle overlay” for its mobile iPad app…
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