News and Analysis
#SFSNYC: How Facebook’s Mobile Studio Is Helping SMBs Target Consumers
Keara Tanella, SMB Lead at Facebook’s Creative Shop, tackled the issue of digital marketing for SMBs at Street Fight Summit in Brooklyn Tuesday. Delivering the morning’s keynote address, Tanella explained how local businesses can harness the tools of Facebook’s Mobile Studio to cultivate effective social and mobile marketing strategies.
Empyr Partners with Vendasta to Expand Its SMB Reach
Online-to-offline marketing platform Empyr has announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.
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Street Fight Daily: MasterCard Deals, Mobile Ads Take Off
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
MasterCard Jumps into Deals Space (BIA/Kelsey)…
2012: The Year Mobile Advertising Starts to Pay Off (GigaOm)…
A Faint Gloom Cloud Hovers Over The Daily Deal Summit (BetaBeat)…
Delivery.com CEO: Hyperlocal Marketing Helps SMBs Compete
Street Fight’s recently published white paper “The Local Merchant” put a spotlight on the motivations of small and medium-sized business owners — and the hyperlocal companies that are marketing to them. The 48-page examination of this $38 billion customer base was underwritten in part by Delivery.com. Here, Delivery.com CEO Jed Kleckner offers a first-hand look at his company’s experience interfacing with local merchants…
7 Platforms Local Merchants Can Use to Build Mobile Websites
Fifty-four percent of smartphone users now use their phones to “pre-shop” before arriving at stores, and 51% of consumers are more likely to make purchases from retailers with mobile sites. Despite this, only 4.8% of retailers in the U.S. currently have mobile websites. In response, a number of hyperlocal companies have stepped up with platforms that SMBs can use to easily create mobile-optimized sites. Here are seven of them…
Study: Less Than 20% of SMB Web Sites Link to Social Media
SMB DigitalScape analyzed the web sites of over 1 million small and medium-sized businesses (SMBs) from around the world — including more than 700,000 U.S. companies — and found that only 19.5 percent of SMB sites link to their Facebook page, and an even small percentage link to Twitter and other sites…
Setster Launches Scheduling API for Deals Companies
With the ascent of daily deals companies, there has also been a rise of scheduling services that seek to help out local merchants that run the deals and find themselves overwhelmed by the results. Setster, one such appointment-scheduling company, has announced the release of a new API which will give daily deal providers the ability to offer integrated scheduling as part of the marketing package that they give to merchants…
Street Fight Daily: Foursquare’s 20M, Groupon Acquires Ditto.me
A roundup of today’s big stories in hyperlocal content, commerce and technology...
Foursquare Hits 20M Users — But How Many Are Active? (ReadWriteWeb)…
Groupon Acquires Social Recommendation App Ditto.me (TechCrunch)…
Former Yahoo Exec: 30% of PC Search Is Local (ScreenWerk)…
U.S. Legalizes Startup Crowdfunding — What It Means for Hyperlocals
What does the JOBS Act mean for hyperlocals? They will no longer have to depend solely on private or angel investors — they can raise up to $1 million per year from small investments online and through social media. People in the community who believe they have a vested interest in their hyperlocal businesses can contribute by making small investments…
Street Fight Daily: Pandora’s Local Push, Foursquare’s Future
A roundup of today’s big stories in hyperlocal content, commerce and technology...
Pandora Courts Local Advertisers, by Offering Well-Defined Listeners (New York Times)…
Facebook Buys Customer Loyalty App Tagtile, Continues Focus on Mobile (GigaOm)…
Foursquare May Not Be Toast Yet, But It’s Browning At The Edges (Business Insider)…
Weekly News Recap: Patch’s Editor-In-Chief Steps Down
AOL’s much-discussed hyperlocal network Patch is in the midst of changes at the top of its masthead. Editor-in-Chief Brian Farnham, who had been with the company for four years, announced during a conference call this week that he would be leaving. Here’s a look at some of the coverage of Farnham’s departure.
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