News and Analysis
Freckle IoT Inks Global Partnership with Cisco
Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.
Latest Posts
How Location-Based Services Are Reinventing Radio
Local radio offers an ideal platform for the delivery of location-based services. Many digital radio technologies are already being used to collect information about users and disseminate target ads. Radio has reached a turning point according to Pandora founder Tim Westergren: “At the core of that transformation is personalization.”
Street Fight Daily: ‘Local Consumer,’ Curley Leaves Las Vegas Sun
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
After Strong Quarter, Groupon Starts Looking Like a Deal Again (AllThingsD)…
Rob Curley Leaves Las Vegas Sun (Poynter)…
Understand the ‘Local Consumer,’ and You’ll Understand How to Serve SMBs (VentureBeat)…
Factual Adds Context to Location With New API
Factual has added deeper analytics to its compendium of location data services with the release of its new Geopulse API this morning. The API enables developers to retrieve contextual information — commercial profiles and density scores as well as demographic indicators like age, gender, and median income — for a given location across Factual’s 50-country reach.
5 Tools Hyperlocal Publishers Can Use to Improve Online Ad Sales
Salespeople from hyperlocal publications are increasingly turning to turnkey ad platforms in an effort to simplify the process of selling and creating display ads for small business owners. Here are five platforms that publishers are using to streamline the sales process when working with small business advertisers.
Street Fight Daily: Groupon Revenues Up, AmEx App Serves Deals
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Sharp Revenue Increase for Groupon Gives Stock a Boost (Chicago Tribune)…
AmEx App to Blast Daily Deals Based on Your Payment History (Mashable)…
With Smartphone-Assisted Shopping, How You Shop Depends On Where You Shop (TechCrunch)…
Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law
Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”
Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…
Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…
PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: ChatGPT, AI-Generated meta descriptions and AI Mode