News and Analysis
How LiftMaster Leverages Digital Solutions to Market Locally at Scale
Street Fight recently caught up with Mike Bevan, director of digital marketing and e-commerce at LiftMaster, to discuss the digital marketing tactics his company employs, the technologies making those strategies possible, and the solutions he is still on the lookout for.
5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers
Consumers are doing more of their shopping online, and when they do come inside physical stores, they expect to be wowed. Here are five examples of ways that major retailers like Lowe’s, Nordstrom, and Bonobos are implementing mobile technology platforms inside their physical stores.
Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Wants to Help Brands Tailor Their TV Ads for Mobile (AdWeek) After quietly piloting a video program with brands called PockeTVC (short for pocket television commercials) for more than a year that takes existing TV assets and fits them for mobile, Facebook […]
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Hyperlocal Sites Must Win Customers’ Hearts With Strong Brand Identity
Hyperlocal advertiser Papa Ads, Inc. launched “iShopStark.com” in 2007 in Canton, Ohio. It offers product reviews, price comparisons, and coupons in the Stark County metro area. In 2010, Gatehouse Media, owner of Copley Ohio Newspapers, launched ShopNStark.com in the same area, offering the same services as iShopStark. Papa Ads sued Copley, claiming that the new site infringes Papa Ads’ brand name and is causing confusion among the public…
PHOTOS: Street Fight Summit West 2012
Street Fight’s first West Coast conference brought together some of the very top minds in hyperlocal at San Francisco’s Bently Reserve on June 5th. The day-long intensive event took a close look at some of the most important issues affecting hyperlocal content, commerce and technology. We recently posted a gallery of photos from the event featuring some of the more exciting moments from the stage, as well as the networking scene in the back rooms and at the evening cocktail party…
Street Fight Daily: Apple & Google Face Off, Patch Predicts Profit
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Apple and Google Go Head to Head Over Mobile Maps (NYT)
Patch’s Webster Predicts Profit in Late 2013 (Net News Check)
Here’s a Sign Merchants are Starting to Really Like Groupon (Yipit Blog)
Local Payments for Local Merchants
Mobile payments platforms are quickly emerging as a viable solution for small businesses seeking to conduct transactions without paying the high fees typically associated with a traditional merchant terminal…
Pandora Partners With Local Media Companies to Expand Mobile Reach
“[Mobile advertising] is definitely a significant part of our strategy, a significant part of our DNA,” John Hilton, director of the company’s sales strategy told Street Fight. “So there’s going to be a lot of emphasis and focus on the mobile advertising dollar for us. In terms of revenue generation, we’ve done a significant job, and that’s just going to go up and to the right.”
Transaction Overview: Constant Contact Acquires SinglePlatform
While a clear strategic fit, Constant Contact made a bold financial move with this acquisition. Valuation paid is clearly based on the expectation of strong revenue growth in 2013 and beyond as well as the strategic value of SinglePlatform’s products and customer and publisher relationships…
Design: Rarely Has a Single Force Dominated the Mobile Ecosystem
The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – both visually, and experientially. So whether you’re an enterprise company, publisher, developer, marketer, service, vendor, brand/retailer or infrastructure player, design is something you can no longer ignore…
PODCAST: This Week in Location-Based Marketing — LevelUp, INRIX
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the new version of Foursquare’s app and a round of funding for LevelUp. Google brings street view to the knapsack. Denny’s is giving away a lifetime of Grand Slams. Plus our top funding stories, our resource of the week and special guest Jim Bak, Director of Communications at INRIX…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem