News and Analysis

Why 2017 Investments Will Take Local Companies Farther With Less

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Upserve CEO Angus Davis says that seed funding is the most available right now. And because the overall economy is doing fairly well, wealthy people are increasingly doing angel investments where they previously were not.

LBMA Podcast: Admobilize + Smartlink, JCDecaux and Vivo, PlaceIQ & Shinola,

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Leantegra, Coke + Albertsons, Nielsen Catalina, Facebook, Glympse + Microsoft Dynamics.

Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..

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For Troubled News Industry, Is It Enough to ‘Pivot’?

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“Let’s just assume that the traditional newspaper organization is a loss and will not survive, and come up with other plans to produce local journalism,” said the AP’s Jonathan Stray. “I may or may not be right about the possibility of survival for the former news industry, but I think this point of view forces the right questions.”

Case Study: Massage Therapist Uses Scheduling to Propel Online Marketing

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Massage therapist Lisa Bedoya knew there had to be a better way to schedule client appoints than via email or phone. Since turning to Full Slate late last year, Bedoya has noticed an increase in repeat clients. She attributes this boost in business to the ease with which clients can now make appointments online, as well as the email newsletters and special coupons she sends out…

Why Square Is Succeeding in the Hyperlocal Payments Space

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Square’s biggest advantage is its founder, Jack Dorsey. Not because Dorsey’s a genius — he is that, too — but because he’s (understandably) a media darling. For a company that needs visibility, there’s nothing better than having a leader magazines want to profile…

Street Fight Daily: Groupon Retail, Journatic Fallout Continues

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Opens Concept Store in Singapore (CNet)… The Uncomfortable Truth Behind the Journatic Byline Scandal (GigaOm)… Rumor: Twitter To Acquire Sense Networks To Better Target Local Ads (TechCrunch)

6 Email Marketing Tools for Hyperlocal Publishers

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By sending out email newsletters with links to the most important stories of the day, hyperlocal publishers can help their content go viral and build a loyal readership with low acquisition costs. Here are six email marketing platforms with built-in tools to help online publishers automate the process of creating and publishing daily email newsletters, as well as other important marketing materials…

Offerpop CMO: Social Media Engagement Is All About Clickthroughs

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New York City-based social media marketer Offerpop works with close to 29,000 merchants (mainly SMBs) both in the U.S. and abroad. Street Fight recently caught up with the company’s marketing chief, Mark Cooper, to find out more about how the company helps small businesses engage consumers over social media.

Street Fight Daily: Amazon Maps, Groupon’s Lefkofsky Steps Back

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Amazon Buys 3D Mapping Startup UpNext (GigaOm)… Groupon Chairman Lefkofsky Steps Back From Company (WSJ)… Google+ Local Officially Replaces Places Apps in Mobile (Screenwerk)…

Journatic CEO Accepts Blame for Bogus Bylines

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The popular National Public Radio show “This American Life” turned its eye on hyperlocal news service Journatic this weekend, revealing in its latest episode that the company’s local real estate site BlockShopper had slapped fake bylines onto some of the site’s lawsuit-prone stories. “This was a mistake,” Journatic CEO Brian Timpone told Street Fight yesterday. “We should never have run an alias byline and sent the article to our partners.”

Street Fight’s 5 Most Popular Stories From the First Half of 2012

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The first six months of 2012 have brought a lot of interesting developments in the world of Street Fight — from the publication of our first research report, to our second major industry conference, to the launch of our monthly Hyperlocal Investment Report newsletter and our new job listings board. With the first half of the year in the bag, here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year…

Street Fight Daily: Journatic Exposed, Living Social Experiments

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyJournatic worker takes ‘This American Life’ inside outsourced journalism (Poynter)… LivingSocial Experiments With Daily Deals, and It’s Like a Virtual Club Med (All Things D)… Mobile Is Where The Growth Is (AVC)… With “Connected Apps,” Foursquare Firms Its Position As The Social Network For Places (TechCrunch)… Making Location Services Slick & Simple (Inc.)… With Google Now, Android Puts Apple’s Siri To Shame(SAI)