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Street Fight Daily: Google Identifies Publishers with Cumbersome Ads, Facebook Cleans Up Its Garden
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Reveals Sites with Failing Ads, Including LA Times, Forbes… Facebook Expels Unintentional Clicks from Its Garden to Shore Up Measurement… Analytics Are Widely Used, But Is the Effort Paying Off?…
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Street Fight Daily: Local Ad Rev Projections Lowered, Nokia Gets Groupon Deals
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Execs Scale Back Local Ad Rev Projections (NetNewsCheck)… Nokia Maps Update Brings Groupon Deals, Advanced Route Planning (All Things D)… 3 Reasons Intent-Based Ads Are The Next Big Thing (CMO)…
JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands
The company’s Q2 “Mobile Audience Insights Report” takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire’s director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”
Case Study: Gourmet Grocer Uses Punchpoints for Foolproof Rewards
Like many small business owners, Janea Boyles is short on time and short on cash. Rather than devoting resources to building an in-house rewards and discount program at The Mercantile, the gourmet grocery shop she co-owns in Atlanta, Boyles has opted to partner with outside marketing platforms like Punchpoints, Frequentr, and Scoutmob…
Street Fight Daily: Google Buys Wildfire, DNA Info’s Billionaire Boss
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Buys Wildfire: Social/Loyalty Anchor? (Local Onliner)… Inside Billionaire Joe Ricketts Dreams of a Media Empire (Capital New York)… Craigslist Now Wants Your Postings Under ‘Exclusive’ Terms: Padmapper Fallout Continues (TechCrunch)…
Study: Positive Daily Deal Experiences Don’t Ensure Repeat Business
A new study of why consumers use daily deals paints a pleasant picture for local merchants looking to get new customers in the door — but it remains to be seen if they can get those customers to keep coming back. The study also concludes that more than one-third of consumers are more eager to buy deals from local, small-to-medium sized business as opposed to big, national brands.
With Moasis, Advertisers Can Bid on Mobile Users By Location
Moasis lays a grid over an area, and allows advertisers can pick pieces of the grid, based on location or more complex definitions like type of business, local events, or behavioral aspects. Then, the system assigns a winner. Says CEO Ryan Golden: “It’s like Google Adwords. But instead of bidding for keywords, you’re bidding for piece of land.”
Poll: 50.7% of Consumers Would Trade Location Privacy for Discounts
The survey, which was conducted on behalf of Street Fight by third-party opinions website Toluna, polled 1,000 anonymous U.S. consumers who own handheld devices. 61% of the survey respondents were women. Of the total respondents, those inclined to accommodate ambient location tracking included 61% of individuals aged 18-34…
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