News and Analysis
Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…
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JReporter Promises Local News Orgs Cheap Content, Revenues
JReporter, an application that works with the Android and iOS interfaces, allows a licensing media company to solicit content, whether it is text, video, audio or stills, from local citizens via geo-targeted messages. The user can then submit content to the news organization through the app, which integrates with the media company’s CMS…
LBS Marketing Spotlight: Golf Courses
Golfers’ cries for gadgets are making headway, and what’s more they offer a built-in opportunity for course owner/operators to make mobile and location-based services an integral part of their marketing mix. An LBS approach can help to increase loyalty, engage more golfers and appeal to their love of the game by connecting with them and the tools their already using…
PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove…
Street Fight Daily: Gilt City Rebounds, Trulia Files for IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Gilt Groupe Will Distribute Local Deals Through MasterCard (All Things D)… Real Estate Listings Firm Trulia Quietly Files for IPO-sources (Reuters)… The Newsonomics of Amazon vs. Main Street (Nieman Lab)…
With Offbeat Features, Hyperlocals Can Spark Better Engagement
Maybe hyperlocal news sites should take a look at the old Life magazine formula, and see how they could adapt it to their news mix. I’m not saying that local sites should start running pinups. But a steady diet of stories about school budget hearings and local festivals aren’t enough. Why not spice up the homepage with more local feature content — especially stories that have strong visuals…
A Site to Suss Out What a Local Neighborhood Is Actually Like
CEO Ann Montgomery created Nabewise to be an online repository for specific information about neighborhoods in cities around the country — uncovering the type of stuff a local would know, but which someone visiting for the day (perhaps to see if they wanted to move there) would never uncover…
Street Fight Daily: Urbanspoon Launches ‘Guides,’ Groupon Defends
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Urbanspoon Launches Dining Recommendations from Both Users and Celebrity Chefs (Pando Daily)… Groupon Fires Back at Shuttered Waffle Business (ABC News)… Post Paywall, Greenville’s Media Scene Shifts (NetNewsCheck)…
With Patch Revenue Up 100% in Q2, Armstrong Hints at ‘Second Phase’
The hyperlocal network’s traffic is growing at “double-digit rates,” according to AOL’s second quarter earnings report. Patch is also gearing up for what AOL CEO Tim Armstrong calls, “phase two” of its product roadmap, which will focus on adding the ability for “high-level community involvement in a very precise way on the Patch platform.”
Uber’s Ice Cream Stunt and the Future of Get-It-Now Local Commerce
With instant delivery, the local advertising market comes alive all of a sudden. Because now huge chunks of commerce where Amazon has stomped out mom-and-pops now becomes viable again because, at least for now — Amazon can’t get it to you same day, if you ab-fab-gotta-have-it-now-now-now. This trickles down into new reasons for mom-and-pops to, you guessed it, advertise online…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation