News and Analysis
Scorpion Acquires Driven Local, Building Out Its Franchise Business
Internet marketing company Scorpion has announced this morning that it acquired digital marketer Driven Local. Together, they plan to offer technology, services, localized video ads, and campaigns for local and multi-local businesses across markets such as healthcare, legal, franchise, and home services.
Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices
Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.
Frankly Launches Audience Targeting Platform for Local Sales Teams
Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.
Latest Posts
Street Fight Daily: Foursquare Monetization, Square Valuation
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Rolls Out Its First Big Money-Making Feature: ‘Promoted Updates’ (TechCrunch)… Square Expects New Financing and a Loftier Value (NYT)… Craigslist Sues Apartment Search Site PadMapper Over Listings (GigaOm)…
Street Fight Announces Second Annual Two-Day Summit in New York
The brightest minds in hyperlocal will gather again in New York for Street Fight Summit 2012, Street Fight’s flagship event, on October 30th and 31st at 82Mercer in SoHo. The topic: The Next Generation in Hyperlocal. Over the course of two days, speakers from startups, media and technology will discuss key ideas and issues driving the ideas and strategies that will create lasting business models in hyperlocal.
6 Location-Based Marketing Strategies for Small Business Owners
Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…
New Pontiflex Tool Uses Social Content to Generate Email Follow-Ups for SMBs
Mobile advertising company Pontiflex has launched a new Social FollowUp tool aimed at helping small businesses engage with new leads generated through its AdLeads platform. Social FollowUp pings newly acquired consumers with an auto-generated email that pulls recent content from a business’ existing social media accounts…
Street Fight Daily: NextDoor Raises $18.6M, YP Freshens Site
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… NextDoor, the Social Network for Neighborhoods, Raises $18.6M (GigaOm)… YP.com Freshens Up Homepage, Creates Higher Expectations for the Inside (Screenwerk)… Reinventing the Billboard (Inc.)…
Does the ‘Arms Race’ Over Mapping Tech Benefit the Local Consumer?
As the consumer’s relationship with local information has shifted from search to discovery, so has their relationship with maps. The question for Google and Apple is whether 3D mapping is an innovation built to sustain, or disrupt, the search-based local web that Google envisioned when it launched Maps in 2005…
Street Fight Daily: TaskRabbit Scores $13M, Tribune Keeps Journatic
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… TaskRabbit Takes Another $13M, With Founders Fund Leading the Round (All Things D)… Media Companies have Trouble Finding the Sweet Spot in Hyperlocal Journalism (Chicago Tribune)… The Hard Truths of Hyperlocal Journalism Reveal Themselves in Journatic Trouble (Poynter)…
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