News and Analysis
Local SEO Guide Launches Tool for Tracking Google My Business Updates
The company is releasing a tool to minimize unapproved changes to Google My Business pages. Although Local SEO Guide’s Locadium tool was originally developed for the company’s own clients, CEO Andrew Shotland says the decision was made to open Locadium up to the general public after a number of SEO firms expressed interest.
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8 Strategies for Promoting Small Business Loyalty Programs
While big businesses have long managed customer loyalty programs with ease, the same can’t always be said for their small business counterparts. To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to get their programs off the ground…
Poll: Bad Experiences More Likely to Inspire Reviews
A poll of 1,000 U.S. respondents found that 19.1 percent of respondents are more likely to write a review after a poor experience, and 16.8 percent after a pleasant one. Another 42.5 percent said they’re equally likely to write a review regardless of the experience, and 21.6 percent said they’re not likely to write a review at all. The poll was conducted on behalf of Street Fight by third-party opinions site Toluna…
Study: Consumers Increasingly Will Give Personal Info for Deals
More than 80% of consumers expect companies to know their purchase history and retail experience, according to a new study from ClickFox. Additionally, more than 70% of respondents were happy to share location in exchange for giveaways, discounts, and improved service while 71.3% said it was fine if a company knew their location…
Street Fight Daily: Groupon Misses Estimates, Google Buys Frommer’s
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Google-Frommer’s Deal Shows That Travel and Local Are Two Sides of Same Coin (GigaOm)… Groupon Sales Miss Estimates as Online Deal Demand Dims (Bloomberg Businessweek)… Is Google Eying a Same-Day Delivery Service? (Business Insider)…
Armed With New Funding, LocalBonus Stresses Universality, Convenience
The New York-based company recently closed a $900,000 round of financing, led by Payment Ventures, as well as Actinic Ventures and other angels to compete in the crowded loyalty space. Street Fight caught up with CEO Derek Webster to discuss LocalBonus’s place in the loyalty fray, and to see what the company is planning to do with its new funding…
Aligning Creative and Location to Make Better Mobile Ads
The ability to break creative down to where the consumer is interacting with location is already emerging as the next big trend for mobile marketing. Hand selecting where you want your creative to reach your customer makes a lot of sense — and the more you make it common practice, the more successful your mobile marketing efforts will be…
Street Fight Daily: Groupon Staff Strained, Foursquare ‘Nearby Friends’ Back
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Groupon Staff Feel the Heat (Wall Street Journal)… ‘Nearby Friends’ Feature Returns to Foursquare (PC Mag)… St. Paul Daily Puts Engagement On Wheels (NetNewsCheck)…
Tracking and Analyzing Key Data in the Merchant Offer Redemption Loop
Employing a process that leverages the right tools at key points in the offer redemption loop is the key to getting a complete picture of offer program effectiveness. The foundation for this process includes data collection at the point of offer redemption and throughout the life of the customer-merchant relationship. Merchants and marketers can integrate this data into their existing reporting to understand customer lifetime value…
Street Fight Daily: Gilt City Names New Head, Facebook Courts SMBs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Sarah Chubb, Former President Of Conde Nast Digital, Is Now President Of Gilt City (SAI)… Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation (TechCrunch)… Reid Hoffman: Groupon Made Multiple Missteps While Going Public (PandoDaily)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation