News and Analysis

Facebook Has a New Mission That Just May Benefit Local Publishers

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Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing.

Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…

Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine

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“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”

Latest Posts

Street Fight Daily: Square Goes Big, eBay Connects Its Local Dots

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square Goes Big: Raises $200M at $3.25B Valuation (GigaOm)… EBay’s RedLaser Takes On Shopkick, Adds Geofencing And Deals With Best Buy To Barcode Scanning App (TechCrunch)… Amazon May Follow Apple, Give Google Maps the Boot (Wired)…

Hibu Hooks Up With Closely, Continuing Partnership Push

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Amid reports of a creditor takeover, Hibu — formerly the Yell Group — has inked partnerships with Denver-based promotions startup Closely, as well as a U.K.-based payments processor Global Payments to solidify its local marketing suite for small businesses. The moves come four months into the debt-laden publisher’s rebranding efforts…

Forecast: Consumer Daily Deals Spending to Reach $5.5 Billion by 2016

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“We’re leaving phase one, in which deals companies basically sent out sharply discounted deals to large mailing lists,” said BIA/Kelsey’s Peter Krasilovsky. “Deals companies are now beginning to also focus on the merchant relationship, offering them a variety of business services, from reporting and payment processing to loyalty programs and continuous, instant deals.”

6 Social Media Tools for Hyperlocal Publishers

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For a hyperlocal news publication to be successful, its editors have to do more than break news and tell fascinating stories. Using social media to promote great content and interact with local community readers is key. Here are six social media marketing tools that hyperlocal publishers can use to improve reader engagement…

Street Fight Daily: Hyperlocals at Financial Precipice, Rethinking the ‘Patch Experiment’

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.At Precipice, Hyperlocals Face Financial Realities (NetNewsCheck)… The Patch experiment: Don’t drink the Kool-Aid (Amy Jo Brown)… The Mobile/Social/Local/Cloud Land Grab Is Over (TechCrunch)…

MinnPost CEO: ‘Go After Every Stream of Revenue That You Can Think Of’

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With five years under its belt, Minnesota- and Twin Cities-centric local site MinnPost has a non-profit model that seems to be working well. The site combines advertising, donations and sponsorships to support its journalism, and it ended 2011 with a slight budget surplus for the second year in a row. Veteran newsman Joel Kramer, the site’s CEO, spoke with Street Fight recently about the importance of not relying on just one revenue model, and about how to treat local news sites like the businesses they are — matching ambitions with the available potential revenue in a given market.

Who’s Coming and Going at Groupon, Delivery.com, LocalVox, YP & more

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Big changes at Delivery.com with several new members of the management team; a new head of marketing at LocalVox; Groupon brings on an executive to focus on accounting from the C-level; and lots of jobs on offer in sales, marketing and business development at Foursquare, Patch, LocalVox, Factual, Apple and more.

PODCAST: This Week in Location-Based Marketing — Choco-locate

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what an airport’s location tech might have to do with James Joyce. Australia shows us how to do disaster notifications with LBS. STMicroelectronics kills us with air pressure — in a good way. All this plus a few deals, an acquisition, Tasti D-lite’s new book and special guest Lalita Krishna of Choco-locate…

Street Fight Daily: Tribune Halves TribLocal, Yelp Pushes Into Asia

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.In Wake of Journatic, Tribune Reduces Number of TribLocal Editions (Crain’s Chicago Business)… Yelp Expands into Asia With Singapore Launch (CNet)… UBL Going After Huge Offline Co-op Ad Budgets (Screenwerk)…

‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.

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Founder Scott Brodbeck is expanding his “indie” site from Arlington, Va., adding the affluent, mostly white suburb of Bethesda, as well as adjacent and demographically similar communities in Maryland’s Montgomery County. Street Fight spoke with Brodbeck how and why he was expanding his site’s footprint, and what other indie hyperlocal publishers should think about when the look to grow beyond their initial towns…