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‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.
Founder Scott Brodbeck is expanding his “indie” site from Arlington, Va., adding the affluent, mostly white suburb of Bethesda, as well as adjacent and demographically similar communities in Maryland’s Montgomery County. Street Fight spoke with Brodbeck how and why he was expanding his site’s footprint, and what other indie hyperlocal publishers should think about when the look to grow beyond their initial towns…
Moe’s Southwest Grill Launches Nationwide Check-In Campaign
Rather than having individual franchises run their own social check-in campaigns, Moe’s Southwest Grill decided to pull together their promotions and launch a nationwide campaign that aggregates Foursquare and Facebook check-ins at more than 440 Moe’s locations. Lauren Barash, the chain’s director of marketing, says she is already seeing enthusiasm from customers…
Street Fight Daily: Edo Raises $15M, Local Retail Spend Up in 2013
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Card-Linked Local Offers Platform Edo Raises $15M Series C (TechCrunch)… Local Web Retail Ad Spend to Hit $4.2B in ’13 (Net News Check)… Locaid Bolsters Location Service With IP Address Data (GigaOm)…
With Passbook, iPhone 5 Answers Mobile’s ‘Dirty Little Secret’
More data on a faster device means new opportunities for data-heavy hyperlocal developers, which should open up some new innovations by developers. And while the omission of near-field communications may dash the hopes of some who looked for Apple to push into payments, it does not diminish the potential impact of iOS6, the operating system announced in June, and its key feature — Passbook…
More Hyperlocal Investment Content Coming to Street Fight
Over the last six months, our Hyperlocal Investment Report newsletter has aimed to guide investors through this new industry, to give context and insight into the market potential of pre-public companies, and to synthesize activity in the public markets as well as in private placement, venture capital, mergers and acquisitions, private equity and the like. With this issue, we’re moving it from a paid product to delivering this content on our public website for free, to engage in broader discussion around key issues in hyperlocal investing.
iPhone 5: What Passbook and Maps Could Mean for Hyperlocal
Apple is set to announce the iPhone 5 during a press event in San Francisco later today, and with it, a set of features that could deeply impact the hyperlocal ecosystem. Maps and Passbook have the potential to become core, high-growth platforms within the hyperlocal industry, and the deeper integration of Siri could move the needle in local search…
Belly CEO: Loyalty Is a Relationship — And Relationships Take Work
The customer loyalty company currently operates in 10 cities as well as many one-off locations around the country, and it got a massive vote of confidence in May when Andreessen Horowitz invested $10 million in series B financing. CEO Logan LaHive connected with Street Fight over email recently about the process of scaling up, settling down, and the struggle between great ideas and execution.
How Can Local Search Better Serve Service-Oriented Businesses?
Local search isn’t just about brick and mortar. In fact, a very large number of the local businesses we interact with on a frequent basis are service-area oriented. And yet service-oriented businesses make something of a poor fit in a local search model that is oriented toward my physical location and the proximity of nearby businesses on a map…
Street Fight Poll: For Deals, It’s Still ‘One and Done’
According to our poll, almost 42% of 750 consumers surveyed on September 6 said they’ve never returned to a business they first visited to redeem a deals voucher, and fewer than 17% have been back more than five times. Almost 17% returned once, and a shade less than 25% between two and five times.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation