News and Analysis
Location Analytics Tracks Human Movement Before Hurricane Irma
In the wake of an unusually active Atlantic hurricane season, Placed looked at offline consumer behaviors in the days leading up to Hurricane Irma, which slammed into Florida in September. The results paint a picture of predictability around unpredictable situations.
Street Fight Daily: Microsoft Releases Tool for SMBs, Google’s Local Services Feature Rebrands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft 365 for SMBs Is Now Available… Google’s Contractor Marketplace Expands, Rebrands to ‘Local Services’ in Search… Loyalty Economics: More than the Value Customers Bring to Brands…
How to Visualize Cause and Effect in Local Brand Marketing
Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command.
Latest Posts
For 2013, SeeClickFix Moves Beyond Its Pothole-Filling Mission
Municipalities spend about $10 handling a 311 call about a pothole. SeeClickFix can cut that cost to close to zero by delivering to City Hall, via jaw-rattled citizens, GPS-pinpointed information about new potholes plus digital photos of the road damage. What’s in store for SeeClickFix in 2013? We went to cofounder Ben Berkowitz to find out…
Case Study: San Diego Smoothie Chain Favors Loyalty Over Acquisition
Frustrated by people trying to defraud his paper punch-card program, Shake Smart’s president, Kevin Gelfand, began looking for other ways to promote customer loyalty at his two San Diego locations. Gelfand ultimately chose to work with Perka, a phone app, and now awards his customers points based on the amount they spend during each transaction…
Social Isn’t Search: Why Apple Should Think Twice About Foursquare
Though the cachet of the Foursquare name might make this idea sound appealing, my sense is that it could only be executed successfully if handled very carefully by Apple. With the prominence already given to socially driven results from Yelp, Apple would risk becoming a search service dominated by social content…
Daily Deals: Still Lucrative for Local Publishers
Given the challenges facing pure-play daily deal companies (and the saturation of news stories chronicling their issues), a casual observer could be forgiven for thinking that the deals space is experiencing a major downturn. Recent studies, however, suggest a more bullish outlook for deals in 2013…
Street Fight Daily: LivingSocial Hires CMO, Patch Talks Profitability
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…. AOL Says One Out of Nine Patch Sites Profitable (SmartMoney)… Former Best Buy CMO Barry Judge Joins LivingSocial to Head Marketing (AllThingsD)… A Dire Prediction For Foursquare, With a Big Asterisk (Forbes)…
PayPal Media Network’s Doyle on eBay’s Local Push and ‘Closing the Loop’
Walt Doyle, who was CEO of Where at its acquisition, now serves as general manager of PayPal Media Network. Street Fight caught up with Doyle recently to talk about “closing the loop,” building a local marketplace, and rethinking advertising’s role in the hyperlocal space.
Street Fight Poll: Consumers May Pay Extra for Same-Day Delivery
In a recent Street Fight poll, 64% of consumers said they might be willing to pay a few dollars extra to receive retail goods faster, though for many it depends on the order. In a poll of 500 anonymous U.S. consumers, 14.8% said they’re very likely to pay extra for same-day retail delivery, and 14.8% said they’re somewhat likely…
6 Tools Local Publishers Can Use to Build Business Directories
Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as important, they provide instant value to readers interested in learning more about the merchants in their hometowns…
Street Fight Daily: Why Hyperlocals Flop, Everyblock Launches Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Neighborhood Watch: Why Do Community News Sites, Once Hailed as the Future of Journalism, so Often Flop? (AdWeek)… EveryBlock Launches Native Ads (Everyblock Blog)… Far Fewer People Are Using Facebook Offers Than Facebook’s News Feed Says (Business Insider)…
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