News and Analysis
Street Fight Daily: Duopoly’s Strength Exceeds Expectations, Pubs Struggle with Apple News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Facebook Tighten Grip on US Digital Ad Market… Publishers Continue to Encounter Problems with Apple New… Alphabet’s Waymo Wants Uber to Pay $2.6 Billion for Single Stolen Trade Secret…
How Showroom Concept Stores Are Changing the Retail Industry
A number of major retailers and startups have been pioneering a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. Here are six examples of retailers that have been able to navigate this merchandise-free (or light) approach to local retail.
Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Can Now Tap Pinterest’s Pin Collective Via a Self-Serve Customer Platform (AdWeek) Pinterest formed Pin Collective last October as a way to give brands access to the social network’s best content creators—publishers, production shops and individuals—to work directly with them on their campaigns. How […]
Latest Posts
How E-hail Apps Like Uber Could Impact the Hyperlocal Ecosystem
It’s entirely conceivable that fast-growing ranks of Uber users would not be averse to other commerce offerings that could be paid for through the phone app. In fact, these users are probably even more used to the idea of paying over the phone than people who use Google Wallet or Apple’s Passbook, neither of which has achieved wide adoption or even viral growth…
Street FIght Daily: AT&T Launches Alerts, Foursquare’s 10.4M Users
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… AT&T Launches AT&T Alerts, A Location-Based Deal Alert Service, As The Field Grows More Crowded (TechCrunch)… Foursquare Has 10.4 Million Monthly Users (AdWeek)… Groupon’s Restaurant Tools Get A VP Of Sales (Fast Company)…
Using Contextual Awareness, Qualcomm Labs Targets Tokyo
Dentsu has teamed up with Recruit Co. and Qualcomm Labs to create a massive location-based marketing campaign in Tokyo. The campaign builds upon a technology provider’s newly released contextual-awareness software development kit, Gimbal, to dynamically distribute offers to consumers by synthesizing a user’s location and social graph without draining battery life…
How SMBs Can Take Advantage of Apple’s Passbook
Apple’s most recent app innovation, Passbook, allows users to aggregate coupons, gift card information, special offers and purchased deals in one convenient location. The app’s promise to drive retail business is so strong that more than 40 major brands and retailers including Macy’s, Barnes & Noble, LivingSocial, Fandango, and Starbucks have either launched or integrated their app with Passbook. But how can local businesses use this new marketing tool?
Street Fight Poll: Consumers See Coupons as Top Digital Promotion
Memo to merchants: If you want to attract new customers, digital coupons are your best bet, according to the latest Street Fight poll. The survey asked 500 U.S. consumers which digital promotional tool last encouraged them to shop or dine at a new local business. 47% of respondents said coupons…
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