News and Analysis
JustPremium CEO Details Industry Campaign Against Ads That Users Hate
Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.
Street Fight Daily: Clothing Brands Use AI to Boost Mobile Sales, BuzzFeed Innovates on Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Fashion and Beauty Brands Use AI to Drive Mobile Purchases (Digiday) Working with personalization platform Qubit, DvF set up an algorithm-based discovery feed on its mobile site that’s curated using artificial intelligence and tailored to each user. The feed reflects an assortment that changes, […]
5 Ways to Target Moviegoers with Location-Based Marketing
Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the slump. Here are five examples of some of the most innovative strategies that firms are using to promote films and encourage ticket sales.
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Weather Channel SVP: Changing the Pitch on a Local-by-Local Basis
Eric Hadley, the Weather Channel’s senior vice president for partner solutions and ad trade marketing, recently spoke with Street Fight about the local-national tension in weather coverage and information, the secrets behind Weather Channel’s success on mobile, and his predictions for the coming year. He will be appearing as a speaker at Street Fight Summit in New York later this month as part of an IAB-led panel titled “Using Location to Monetize Mobile Inventory.”
Street Fight Daily: Google Partners with Kia, Cloud Computing and Coupons
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Car Rental Company Avis To Buy ZipCar For $500 Million (TechCrunch)… Google Partners with Kia Motors to Integrate Google Maps and Places into New Car Models (The Next Web)… How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions (Business2Community)…
Street Fight Staff and Friends Predict 2013’s Top Stories
Last week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight staffers and a few friends who regularly contribute to the site to submit their prognostications for what is to come in the realm of location-based services, local search, daily deals, and hyperlocal content…
Street Fight’s Most Popular Stories of 2012
On this last day of 2012, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as pageviews go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2013!
Street Fights of 2012: Making Sense of Content Economics
Hyperlocal media continued to wrestle with the economics of content, as some of the most promising concepts of years past were put to the test in 2012. The Journatic scandal revealed the ethical quicksand that can accompany innovation. Meanwhile, the iterations at Patch reaffirmed that original local journalism produced by professional journalists is difficult to scale…
Street Fight Daily: Patch Editors Anticipate Cuts, Foursquare Opens Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Patch Editors Say Staff and Budgets are Being Cut in 2013 (Romenesko)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Mobile’s Path to Glory (The Wall Street Journal)…
Street Fight Daily: Same-Day Delivery, Managing Competitors in Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Instantly Yours, for a Fee (The New York Times).. Making of a Hyperlocal: Competitors (Sarah Hartley).. Social-Local Optimization: A Strategic Imperative in 2013 (iMedia Connection)…
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