News and Analysis
Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sizmek Shuts Down the Rocket Fuel Brand to Focus on Ad Transparency… Stitch Fix Prepares an IPO in the Shadow of Amazon… Google AMP Update to Discourage Publishers from Using Teaser Pages…
Why Commercial Banks Are Turning to Proximity Technology
That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. But a new report released shines a light on the ways commercial banks and investment companies are upping the ante by using location data to get the most out of the market.
How Thanksgiving Day Store Closures Impact Black Friday Sales
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
Latest Posts
Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…
Openings & New Hires at YP, Facebook, PubMatic, CBS Local, and More…
YP brings on a heavyweight from AOL, Clear Channel and others to head up its national markets group. CBS Local poaches from CityGrid. There’s activity in the U.K. at Discount Vouchers and Shopitize. Plus there are openings at Yelp, Facebook, SinglePlatform, LivingSocial, Google, and more…
PODCAST: This Week in Location-Based Marketing — Flock
In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories about live music discovery app Timbre, Ford’s new location apps in SYNC, rumors about a Facebook “friend finder,” and a deep dive into the abrupt closure of Everyblock by NBCU…
Street Fight Daily: Groupon Surges, Square Avoids Sales Hires
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Surges on Expected E-Commerce Expansion (Bloomberg)… Square Is Avoiding Hiring Salespeople (Business Insider)… QuickBooks Online For iPad Isn’t A Boring Accounting App – It’s A Simple CRM (TechCrunch)…
How to Create a Great Vertical Directory
It’s tough for a start-up to break into the top echelon of local search players and become a one-size-fits-all solution like Google or YP. The great opportunity that exists in the space lies in serving special interests or special use cases better than anyone has before. Foursquare and Yelp are highly visible examples of this, but other very successful, vertically oriented directories exist, flying mostly under our radar…
Mobile Coupons Gain Traction, But QR Codes Are Fading
The future of mobile coupons is nearly here and it looks bright, according to a recent study conducted by RadiumOne, which found that nearly half of women ages 35 to 54 would like to receive mobile coupons via SMS. Meanwhile, other methods of coupon delivery are rising in popularity as well…
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