News and Analysis
Street Fight Daily: Uber Loses London License, Facebook Upgrades Mobile Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses Its License to Operate in London… Facebook Will Introduce Canvas Templates for Its Collection Ads, Aiming to Boost Brands… Google and Its Partners Will Issue Refunds to Advertisers over Fake Traffic…
Facebook on Local News Partnerships: ‘We’re Just Getting Started’
The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.
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Street Fight’s Most Popular Stories of 2012
On this last day of 2012, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as pageviews go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2013!
Street Fights of 2012: Making Sense of Content Economics
Hyperlocal media continued to wrestle with the economics of content, as some of the most promising concepts of years past were put to the test in 2012. The Journatic scandal revealed the ethical quicksand that can accompany innovation. Meanwhile, the iterations at Patch reaffirmed that original local journalism produced by professional journalists is difficult to scale…
Street Fight Daily: Patch Editors Anticipate Cuts, Foursquare Opens Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Patch Editors Say Staff and Budgets are Being Cut in 2013 (Romenesko)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Mobile’s Path to Glory (The Wall Street Journal)…
Street Fight Daily: Same-Day Delivery, Managing Competitors in Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Instantly Yours, for a Fee (The New York Times).. Making of a Hyperlocal: Competitors (Sarah Hartley).. Social-Local Optimization: A Strategic Imperative in 2013 (iMedia Connection)…
6 Tips for Increasing User Engagement On Mobile Apps
More and more businesses are developing branded apps as part of their mobile marketing programs, integrating location-based technology with product reviews, deal information, and even gaming elements to reach consumers. Here are six tips from experts on what brands of all sizes should consider when building their own custom apps…
Street Fight Daily: SoLoMo Hype Wanes, Groupon Makes Another Goods Buy
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Startups Adjust to Web’s Down Cycle (Wall Street Journal)… Groupon Buys CommerceInterface To Improve How Vendors Sell On Groupon Goods (TechCrunch… Why Malls Are Getting Mauled (AllThingsD)…
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