News and Analysis
Brand-building Expert Norty Cohen to Marketers: Consumer Engagement Is Key
Cohen’s message is that the old ways of trying to connect via TV and other media just aren’t as effective as they used to be. What you need now is to make a connection with the potential consumer of your product or service. And the person who now has a relationship with the brand can then help spread the message via word of mouth.
Street Fight Daily: Google Takes Over Local Bookings, Snap Goes Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve with Google Booking Service to Open Beyond U.S. and Include Restaurants… Snap Turns to Programmatic Ads for Snapchat Shows… The Most Successful E-Commerce Brands Build for Mainstream America…
Street Culture: Life at Boxed Means “Do The Right Thing”
Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings.
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Street Fight Daily: Group Commerce Layoffs, Mayer Talks Location
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Group Commerce Has Laid Off 28% Of Its Staff (Business Insider)… Is Foursquare on Marissa Mayer’s Silicon Alley Shopping List? (BetaBeat)… Keith Rabois Talks About Sexual Harassment Claim, Becoming a “Distraction” at Square and What’s Next (AllThingsD)…
Street Fight Daily: Square COO Departs, Hyperlocal Investment in 2013
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square COO Keith Rabois Departs Company (AllThingsD)… Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013 (Search Engine Watch)… Why the Department Store Experience Needs a Serious Upgrade, Too (Venture Beat)…
Under a Bushel in Bay Area, a Model for Hyperlocal
Redoubtable hyperlocal editor Tracy Record, who told me about Claycord.com, described it in her inimitable way: “When I stumbled onto it recently, it made me cry. It is so much like what we do, down to the community’s comments and involvement.” To find out more about the site, I posed a variety of questions to its founder, editor, and publisher…
Street Fight Daily: Radius Scores $12.4M, Retailer Spend on Mobile Doubles
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Local Business Sales Intelligence Platform Radius Raises $12.4M From American Express And Others (TechCrunch)… Retailers to Ring Up Sales Via Mobile (The Wall Street Journal)… Indoor Venues Are The Next Frontier For Location-Based Services (Forbes)…
Apple May Have the Hardware, But Google’s Winning Hyperlocal
The hyperlocal interface will overwhelmingly revolve around a mobile experience with advertising and commerce tied to location and in-the-moment activities or sentiments. By ceding that real estate to Google with a sub-par user interface and experience, Apple is handicapping its future efforts to earn a significant chunk of that market…
Case Study: Texas Roadhouse Goes Local on Facebook
Rather than creating a single Facebook page to serve as a hub for all 300 plus Texas Roadhouse locations, Dave Dodson and his team have created local Facebook pages for each restaurant in the national chain. Dodson says people are more likely to be engaged with local pages, leading to an increase in comments, likes, and photo submissions on social networks like Facebook, Twitter, Instagram, and Foursquare…
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