News and Analysis
Street Fight Daily: Cash Comes Rolling In for Big Tech, Uber Adds Multi-Stop Rides
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Tech Companies Post Glowing Quarterly Profits… Uber Launches Multi-Stop Trips in U.S. and Canada, Facilitating Detours at Local Businesses… When It Comes to Ad Quality, Programmatic Isn’t the Problem…
Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’
Eight and a half years after launching his hyperlocal news site The Batavian, in upstate New York, Howard Owens is looking at growing his base company, Album Corp., beyond Batavia to multiple locations. His plan for expansion is driven by a homemade mobile app that he’s experimenting with for the site.
Latest Posts
Street Fight Daily: Gannett Paywall Pays Off, AOL Sunsets Hipster.com
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Case for Paywalls: Gannett Gains While Digital First Experiments (Poynter)… More Change At AOL: Photosharing App Hipster.com Is Shutting Down (TechCrunch)… PayPal Destroys Google Wallet, MasterCard, Square, and Visa in Digital Wallet Study (VentureBeat)…
Understanding the Local Consumer’s Online Path to Purchase
Consumers are using the web to become highly informed about everything they buy, and what they see (or don’t) about a business online affects whether they purchase from that company. It’s much more complex and time-consuming for small businesses to reach these digital consumers than ever before, so it’s up to solutions providers to help clients create and sustain a total web presence…
5 Misconceptions SMBs Have About Mobile Advertising
Even as small and medium-sized businesses are increasingly warming to digital marketing, questions and misinformation persist about how mobile campaigns reach local consumers and influence their behavior. We asked a few folks who work in the mobile sphere to provide us a taste of the kind of concerns about mobile ads they’re hearing from SMBs…
Street Fight Daily: ‘Find My Friends’ on Facebook, DFM Considers Paywall
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Is Said to Create Mobile Location-Tracking App (Bloomberg)… Digital First Media is Working on Paywalls, Even Though It Really Doesn’t Want To (PaidContent)… Will “Stalking Apps” Be Stopped? (Time)…
Yodle CEO: Nearly 40% of the Leads We Generate Come From Mobile
In the fast-churning world of small-business-focused digital start-ups, Yodle’s nearly eight years in the business already make it a bit of a veteran player. Street Fight recently caught up with the company’s CEO, Court Cunningham, to talk about the future of mobile advertising and why small business websites are still so important as marketing channels…
Independent Agencies Are Getting Boxed Out of Adtech