News and Analysis

LBMA Podcast: Placed, Kaspersky Labs, Toys R Us

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Musti Group, Garmin + Alexa, McDonald’s Singapore, Lyft + Alphabet. Special Guest – Brent Perez on OpenLocate

Street Fight Daily: Cash Comes Rolling In for Big Tech, Uber Adds Multi-Stop Rides

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Tech Companies Post Glowing Quarterly Profits… Uber Launches Multi-Stop Trips in U.S. and Canada, Facilitating Detours at Local Businesses… When It Comes to Ad Quality, Programmatic Isn’t the Problem…

Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’

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Eight and a half years after launching his hyperlocal news site The Batavian, in upstate New York, Howard Owens is looking at growing his base company, Album Corp., beyond Batavia to multiple locations. His plan for expansion is driven by a homemade mobile app that he’s experimenting with for the site.

Latest Posts

Street Fight Daily: Gannett Paywall Pays Off, AOL Sunsets Hipster.com

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Case for Paywalls: Gannett Gains While Digital First Experiments (Poynter)… More Change At AOL: Photosharing App Hipster.com Is Shutting Down (TechCrunch)… PayPal Destroys Google Wallet, MasterCard, Square, and Visa in Digital Wallet Study (VentureBeat)…

Discussion of Local Marketing Emphasizes the Essential Role of Data

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In a webinar on Tuesday YP’s Sanjay Sood and Andrew Shotland of LocalSEOGuide talked about the evolving local data ecosystem as well as the growing opportunities for marketers to leverage these new datasets to buttress existing local marketing efforts…

Understanding the Local Consumer’s Online Path to Purchase

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Consumers are using the web to become highly informed about everything they buy, and what they see (or don’t) about a business online affects whether they purchase from that company. It’s much more complex and time-consuming for small businesses to reach these digital consumers than ever before, so it’s up to solutions providers to help clients create and sustain a total web presence…

5 Misconceptions SMBs Have About Mobile Advertising

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Even as small and medium-sized businesses are increasingly warming to digital marketing, questions and misinformation persist about how mobile campaigns reach local consumers and influence their behavior. We asked a few folks who work in the mobile sphere to provide us a taste of the kind of concerns about mobile ads they’re hearing from SMBs…

Facebook Looking for Local Media Partners With ‘Reach and Relationships’

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“In an ideal world, all SMBs would come to Facebook to manage their own pages,” said Dan Levy, the company’s director of small business. “But our recognition is that there are folks who have those trusted relationships with SMBs,” and Facebook wants to work with them…

Street Fight Daily: ‘Find My Friends’ on Facebook, DFM Considers Paywall

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Is Said to Create Mobile Location-Tracking App (Bloomberg)… Digital First Media is Working on Paywalls, Even Though It Really Doesn’t Want To (PaidContent)… Will “Stalking Apps” Be Stopped? (Time)…

FTC Pushes Privacy Guidelines for Mobile: What It Means for Hyperlocals

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Hyperlocal businesses that rely on location-based services to reach customers must consider new safeguards — such as “up-front” disclosures and “do not track” mechanisms — to stay in line with new mobile guidelines issued Friday by the Federal Trade Commission…

Yodle CEO: Nearly 40% of the Leads We Generate Come From Mobile

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In the fast-churning world of small-business-focused digital start-ups, Yodle’s nearly eight years in the business already make it a bit of a veteran player. Street Fight recently caught up with the company’s CEO, Court Cunningham, to talk about the future of mobile advertising and why small business websites are still so important as marketing channels…

7 Cloud-Based POS Systems for SMBs

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Cloud-based POS platforms differentiate themselves from one another with advanced integrations with digital loyalty programs, accounting tools, and mechanisms for creating gift cards and coupons, in addition to varying price structures. Here are seven POS systems, each with its own features for merchants…

Street Fight Daily: Path Privacy Flaw, Facebook’s Offline Payments

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Privacy Flaw in Path’s iPhone App Shares Location Data (The New York Times)… Facebook Offers Physical Gift Cards for Selected Retail Stores (PC World)… A Local Community Meets to Save Hyperlocal Digital Journalism (Reader)…