News and Analysis
Street Fight Daily: Brands Sign on for Snap AR Push, Email Turns Up Big on Cyber Week
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Gets $1 Million a Day for Branded Lenses… Open and Read Rates Soar During Cyber Week… How Amazon Picks Its Seemingly Random Deals of the Day…
Adthena Giving Culture the Credit It Deserves
“It’s really important that [staff] understand how their work contributes to the company objective, rather than just being busy and doing things and not knowing whether it has an impact on the company goals and outcomes,” says the company’s CEO, Ian O’Rourke .
LBMA Podcast: Microsoft Azure + TomTom, Snapchat Object Filters
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Sports Experts, Blulog’s Cool&Go, JCDecaux + Neustar, Bluedot signs Transurban. Correction: Waze+AllState. Special mention: Radio.Garden
Latest Posts
5 Platforms SMBs Can Use to Monitor Local Competitors
Today’s top competitive intelligence platforms give SMBs a way to go far beyond tracking keywords and mentions. These hyperlocal tools give merchants and service providers a way to identify the most important players in their local markets and analyze which of those businesses’ marketing strategies is producing the greatest returns…
When Will The Last Yellow Pages Book be Printed?
With the rise of local search sites, social media, and mobile directories, the physical Yellow Pages books delivered to consumers’ doors — long a staple of local marketing — are quickly becoming obsolete. We asked a few folks from around the industry what date they would envision for the directories’ final print run…
Street Fight Daily: Newspaper Revenues Sink, Why ZocDoc is Winning
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Newspaper Ad Sales Skid for Seventh Straight Year (Newosaur)… Why ZocDoc is Winning: Dissenting Employees, Unlimited Vacation, & Diet Coke (VentureBeat)… Brands Buy Real-Time Mobile Ads Based on the Weather (AdWeek)…
Efficiently Selling to SMBs: Finding Paths of Less Resistance
We’re entering a more fertile environment for what I’ll call the SMB advertising “Trojan Horse.” Local companies start by targeting SMBs’ CRM systems, payroll, back office management, reputation management and payment processing. From there, local advertising can be unveiled as a “one-stop-shop” upsell…
Layar Shifts Focus From AR to Print, But Has Hopes for Geo-Located Future
When Layar launched in 2010, a lot of excitement about the Dutch company stemmed from its augmented reality browser. But while the concept was very cool to local-focused techies, it didn’t quite catch on with regular users the way that it needed to…
Street Fight Daily: HopStop Channels Waze, Should Groupon Buy Foursquare?
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… HopStop Live Brings Real-Time Crowdsourced Transit Information to the iPhone (Verge)… Check In, Flame Out: How To Save Foursquare (TechCrunch)… Patent filing Suggests Apple is Working on ‘Street View’ mMapping Technology (Apple Insider)…
Why the Commoditization of Local Information Is an Opportunity for Journalism
Some have seen the shift of local information — from something that was unique to newspapers to a commodity that is available from a variety of sources — as the end to local news. But I actually think it presents a great opportunity for journalists to do what they do best: put information into context and tell us why it matters…
PODCAST: This Week in Location-Based Marketing — Beergram
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the Singapore government’s plan to roll out location-based services; Google’s Niantic Labs gets into book publishing; Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Plus special guest Andrea Sanchez, founder of Beergram.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature