News and Analysis
LBMA Podcast: MapBox Buys FitnessAR, GM Launches Marketplace
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Schiphol Airport, Kettle Brand’s Tater Tracker, Singapore Government, Microsoft, and Gravy Analytics.
Street Fight Daily: Google Sued Over Fraud Refunds, Net Neutrality Repealed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sued for Allegedly Not Refunding Advertisers Hit by Fraud… The FCC Is Ending Net Neutrality, Presenting New Concerns for Brands and Tech Companies… H&M Plunges as Digital Rival Zara Thrives…
Will ‘Moonlighting’ Startup Help Newspapers Regain Classified Revenue?
Three major local newspaper groups — McClatchy, Gannett and tronc — are partnering with Moonlighting to build a new, mobile-first base for their job classifieds, which were a big revenue source in the print era but have been devastated by new-generation digital sites.
Latest Posts
7 Mapping Tools for Hyperlocal Publishers
Including an interactive map alongside a local news story is an excellent way for online journalists to enhance context, relevance, and reader engagement. Here are seven platforms that reporters can use to quickly create interactive maps to go alongside their hyperlocal stories…
Publisher Dave Harte Weighs in on the Quest for Hyperlocal Success in the U.K.
“I think we’re in a place where the larger media organizations are in the second cycle of trying to rethink hyperlocal, and in the meantime there have been some smaller innovators, often ex-journalists themselves, who are starting to develop out of it,” says the Bourneville Village publisher. “The key still remains having people in place to sell ads.”
Topix CEO: Hyperlocal Companies Are ‘Staying the Course’
The hyperlocal news and community site has continued to chug along, with its user base growing and traffic spiking during the fall 2012 election season. We recently caught up with the company’s CEO Chris Tolles to talk about how the hyperlocal ecosystem is shaking out, how the shift to mobile is affecting publishers’ CPMs, and how Topix is engaging readers with a more moderated discussion…
The Local Marketer’s Guide to Facebook
What steps should local marketers take to maximize the value of their Facebook presence? First, marketers should claim location pages and optimize their presence for Graph Search. Second devise a complementary content strategy for corporate brand pages. Local marketers should also consider using Facebook ads to supplement organic pages content…
Street Fight Daily: Groupon Bounces Back, Tablets Replace Registers
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon’ Stock is Up 40% Since Andrew Mason’s Departure (TheNextWeb)… With Tablets, Businesses Ring Up at More Fanciful Cash Registers (New York Times)… Google Places For Business Gets Its Own iPhone App For Managing Listings (SearchEngineLand)…
Can the New Model for News Be Found in Networks?
“The old economic model is disintegrating faster than new alternatives are emerging,” former Seattle Times executive editor Mike Fancher told Street Fight. “While things seem to be falling apart, I am optimistic that new models will develop. Some will be for-profit; others will be non-profit or public. There may be new hybrid models as well. “
LBMA PODCAST: The Importance of Localization for Mobile Gaming
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; and will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car? Plus special guest Darya Trushkina, VP Business Development at Game Insight…
Street Fight Daily: Facebook’s Latent Local Threat, Why Reviews Trump Social
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Local Search’s Sleeping Giant, or Just Sleeping? (SearchEngineWatch)… Why Customer Reviews Trump Social-Media Marketing (Inc.)… Personalized Commerce: Coming to an Internet Near You (AdAge)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem