News and Analysis
Street Fight Daily: Amazon’s Dominance Grows, The Guardian Wants to Clean Up Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Share of E-Commerce Market Grows in 2017, Nearing Half of Sales… The Guardian Wants Publishers to Unite to Clean Up Programmatic… Facebook Releases News Feed Guidelines for Publishers…
TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product
Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements.
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6 Post-Couponing Tools for Merchants
Customer return rates on traditional coupons are notoriously low. So rather than saying goodbye to the customers they fought hard to acquire, SMBs are increasingly offering follow-up deals, known as “post-couponing.” Post-couponing platforms give businesses a way to drive incremental revenue by providing additional value to customers who have redeemed mobile coupons. Here are six platforms that provide post-couponing tools for businesses of all sizes…
Conference Notebook: Rethinking the Local ‘User Experience’
After four years of slowed growth, local advertising spend has finally rebounded to pre-2008 levels with digital revenues up 31% in 2012. Speaking at the Local Online Advertising Conference in New York Monday, Gordon Borrell, CEO of Borrell Associates, said that local online marketing spend will reach $24.5 billion by 2016, driven largely by growth in non-advertising marketing services…
On Path to IPO, Yodle Buys Lighthouse 360 to ‘Close the Loop’
Yodle, a marketing platform for small businesses, has
announced the acquisition of LightHouse 360, a customer
relationship management (CRM) tool for dentists, in a move to tie
its customer acquisition efforts into the broader operational
infrastructure of small businesses. Yodle’s chief executive, Court
Cunningham, also told Street Fight in an interview that his company
is “strongly considering” an IPO…
Limits on Behavioral Ads Could Bring Higher CPMs for Publishers
On an Internet without online behavioral advertising, publishers with a premium audience will be in higher demand, and this will result over time in increased CPMs and increased revenue. It will be a step back in time to where premium publishers and ad networks (not exchanges) were handling most of the media buys.
Case Study: Duane Reade Uses Brand Advocates for Local Campaigns
Rather than relying solely on traditional advertising to promote the company’s recent rebranding efforts, the drugstore chain’s online/public relations manager Calvin Peters has expanded the company’s social media efforts and created what he calls a “VIP blogger team.” Peters has partnered with bloggers with online communities centered around the New York metro area to generate buzz and organic media in the form of user-generated content…
Street Fight Daily: Yelp Launches Display Ads, TribLocal Reporters Sue
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp to Start Offering Mobile Display Ads in Bid for Revenue (AdAge)… TribLocal reporters win $660K in class-action against Tribune Co. (Chicago Tribune)… Don’t Weep for Groupon Ex-CEO Andrew Mason (Wall Street Journal)…
Openings & New Hires at Retailigence, Square, Patch, PayPal and more…
PubMatic keeps up a hiring spree; the Keith Rabois is-he-or-isn’t-he saga is over, but he’s not the only Square loss; Retailigence has a LOT of jobs on offer; and things are a-changing’ at YP. Plus, former Martha Stewart Omnimedia doyenne Susan Lyne leaves her post in hyperlocal before she even really got started And if you’re working in sales, you won’t want to skip this lineup of listings…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation