News and Analysis

CraveLabs Launches Self-Service Location Intelligence Solution

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In what could be seen as a signal of things to come for the mobile-location industry, CraveLabs is opening up its platform and launching a suite of self-service tools to give media planners and location analysts more open access to the company’s suite of location intelligence solutions.

Jobs and New Openings at Qualtrics, Vivial and Reveal Mobile

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Sinclair Broadcast Group, Townsquare Media, and Balehu.

Raise Report: Nextdoor, Bizzabo, iZettle Lock Down New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Fetch Robotics, PhoneWagon, Chattermill, and Kasisto.

Latest Posts

FiveStars Partners With Rogers in Canada, Launches ‘Vicinity’

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FiveStars and Canadian media giant Rogers Communications have launched a new local customer loyalty service called Vicinity, which represents the California-based company’s first foray into international markets….

Square’s Kimble: There’s ‘More Opportunity Than Obstacle’ in Payments Space

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San Francisco-based mobile payments company Square continues to grow at a rapid clip. Chuck Kimble, who heads up the company’s strategic partnerships, will be appearing on a panel next week in San Francisco at Street Fight Summit West, so we took the opportunity to catch up with him recently over email and find out more about how the company is planning to expand beyond its initial mandate mobile payments…

Local Video Copyrights in the Age of Online Virality

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We need to find a way to attach revenue-producing messages to videos, so that the Web can do its thing without hurting the incentive for local media companies to create such videos in the first place. And I’m not talking about attaching 30-second prerolls. It can be done, and we need to talk about it. The Web is not TV…

Take Street Fight’s 2013 Local Merchant Survey

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Help us help you: Each year, we publish The Local Merchant Report, the most in-depth, up-close-and-personal look at this important customer constituency. This year’s report will be released in early Q3 and we need your help reaching as many merchants as possible for the best statistical data on their habits, interests and outlook when it comes to local marketing…

Street Fight Daily: NYT Tests Native Ads, Online Retailers Dabble Offline

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.The New York Times Experiments with Native Advertising… On Two Wheels (Nieman Journalism Lab)… From Clicks to Bricks: Online Retailers Dabble in Physical Stores (AdAge)… Apple: ‘We Did Not Make a Bid For Waze’ (Mashable)…

Deseret VP: How Disruption Can Drive Digital Media Companies

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Deseret Digital Media is often mentioned in conversations about companies doing disruptive things in local media. Eric Bright, the company’s VP for eCommerce, will be appearing on a panel next week in San Francisco at Street Fight Summit West, so we took the opportunity to catch up with him recently and find out more about the mechanics of disrupting the local space…

7 Ways Marketers Can Make Mobile More Attractive to SMBs

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From apps to ads to geo-targeted push notifications, the challenge for marketers is explaining the benefits of mobile without overwhelming small business owners in a sea of technical jargon and complex language. Here are seven tips from experts in the mobile community about how marketers can do a better job of selling their products to merchants…

Street Fight Daily: Google Personalizing Maps, Square Aims High

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google’s Plan to Personalize Maps Could End Public Space as We Know It (Slate)… Square Is the Shape of Things to Come, Says Jack Dorsey (Telegraph)… Why Waze Is a Hot Takeover Target (CNN/Money)…

Realigning News Sites to Connect ‘Local’ and Interests

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When we talk about hyperlocal, it’s usually about taking content and advertising down to the neighborhood (and sub-neighborhood) level. But it’s possible to go a bit deeper than that, and I think there is still a lot of work to be done around combining local content and advertising with people’s interests…

Openings and New Hires at FixYa, VendAsta & SpinGo

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves include layoffs at the Village Voice, a new top executive at the DPAA, and job openings at Swipely, Intuit, and more.