News and Analysis
5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping
According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.
Why Location Is a Competitive Edge For National Retailers
We recently caught up with Local SEO Guide CEO Andrew Shotland whose Local SEO Ranking Factors report finds that national brands’ migration to local search, especially multi-location retailers. Focused erstwhile on e-commerce, competitive pressure has compelled them to view their locations as an edge in local search.
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LBMA Podcast: Thumbvista’s Linden Skeens
In this week’s episode, Nordstrom brings Pinterest into its stores; eMart’s flying store; What3Words tries to make physical location easier with 3 words; Shopperception goes deep into buyer behavior in physical stores; WyWy signs up Vodafone for cross-screen advertising; Foursquare and Deezer partner for concert check-ins. Plus special guest Linden Skeens of Thumbvista….
Street Fight Daily: Saving Online For Offline, Tablet Owners Stay Put
A roundup of today’s big stories in hyperlocal content, commerce, and technology… A Big Challenge For Retail: Turning Online “Saves” Into Offline Purchases (GigaOm)… Why Bother With Wireless? Tablet Owners Stay Tethered (AllThingsD)… Unlocking The Secret To Yelp’s Global Expansion With A Stop In Istanbul (Forbes)…
Do ‘Walk-Through’ Ads Have the Zip That’s Missing in Hyperlocal Publishing?
The new “AdSweeps” are being offered by U.K. ad exchange Addiply transform 2D photographs into the 3D-like experiences shown in the above examples. The aim is not to objectify users as statistical constructs of demographic or psychographic data points, but to appeal to the universal sense of curiosity…
Local Media Companies Need to Evolve — And Do It Fast
Local media’s traditional big-man-on-campus chest-thumping doesn’t mean the same thing in digital that it does in the analog world. In fact, it’s downright laughable. So what do we do when we hit the wall, when we regularly miss revenue targets, when long term projections keep slipping more and more? So what do we do when we keep hiring more ad reps, only to discover that our revenue-per-rep begins to fall, when the evidence is undeniable that we’ve hit that wall? Here are five recommendations.
Case Study: For NYC Nightlife Group, Adding Restrictions Increases Deal Profitability
As the marketing director for The Lure Group, Kelly Bruce isn’t afraid to try new digital platforms on for size. Over the years, she’s worked with dozens of hyperlocal vendors, including Foursquare, Yelp, Gilt City, Grouper, Scoutmob, and HowAboutWe. “We’re doing all these different experience packages to bring in a new audience who might not be familiar with the venues,” said Bruce. “Every couple of weeks, we reach new people.”
Street Fight Daily: Tribune To Split Publishing, Google Improves Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Tribune to Split Publishing, Broadcast Businesses (Wall Street Journal)… A Better Google Maps App for Apple and Android Devices (New York Times)… Instacart: Crowdsourcing Your Grocery Shopping (Businessweek)…
Yelp Presses Into Commerce With New Local Delivery Product
Yelp launched a new product Tuesday that will allow customers to order food from participating merchants directly through its site or its mobile app. The move marks a seminal point in the company’s history, as the local discovery firm transitions from an information provider to an integrated local commerce service…
Bolstered By Bulls In North America, Global Mobile Ad Spend Jumps 82%
A new report from the IAB finds that global mobile advertising revenue jumped 82% in 2012, growing from $4.84 billion in 2011 to nearly $9 billion last year as smartphone adoption ramps and blue-chip marketers shift budget to mobile media. The bullish numbers, which are in line with other estimates, were bolstered by exceptional growth in the North American market…
Street Fight Daily: Google Retires Latitude, Life360 Raises $10M
A roundup of today’s big stories in hyperlocal content, commerce, and technology….Google Is Retiring Its Latitude Location-Sharing Service (TheNextWeb)… Family App Life360 Raises $10 million Series B Round For Growth, International Expansion (GigaOm)… Belo Is Now Worth More Than Gannett Is Paying (Bloomberg)…
With New Products, Factual Aims to Make ‘Big Data’ Smaller
After five years of ingesting, cleaning and packaging the world’s information, the startup is focusing exclusively on local, improving its geo-fencing product and moving up the data stack to build out a location analytics business. The company announced this morning that it has launched a new line of services aimed at helping mobile developers, publishers, and marketers make sense of the reams of location data collected from consumers…
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