Street Fight Daily: Millennial Media Buys Jumptap, Gannett Merges Agency Business | Street Fight

Street Fight Daily: Millennial Media Buys Jumptap, Gannett Merges Agency Business

Street Fight Daily: Millennial Media Buys Jumptap, Gannett Merges Agency Business

A roundup of today’s big stories in hyperlocal content, commerce, and technology

MM-Twitter-Logo-122911Millennial Media Snaps Up Jumptap For $193 Million (AdExchanger)
Publicly-traded Millennial Media announced an agreement to buy Boston-based Jumptap for a combination of tech and stock. According to Millennial CEO Paul Palmieri, Jumptap’s strategic benefits include more focused presence in performance advertising, additional capabilities in mobile RTB, and third party data partnerships that complement Millennial’s first party data assets.

Are We Giving Google Too Much Information? (Street Fight)
Terry Heaton: While certain groups complain about certain content on the Web, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute master of doing business where it’s not seen, and I’ve reached the point where I think it’s time we all said “enough.”

Gannett Dives Deeper Into Agency Business With ‘G/O Digital’ (AdAge)
Like a lot of publishers looking to squeeze more ad dollars out of marketers, Gannett is dipping a toe into marketing services to tap additional revenue that once went to agencies. The company is pulling together a group of companies with agency-like capabilities under one roof called “G/O Digital.”

Brands Hope to Use Mobile to ‘Conquer’ Competitors’ Locations (Street Fight)
Mobile-local ad network xAd has released a new report that shows a substantive increase in interest from brands in so-called “geo-conquesting,” the technique of targeting messaging to users at or near a competitor’s location. During the second quarter, nearly one third of every lat-long targeted campaign run on the network included some form of geo-conquesting strategy.

To Square Up To Foursquare, Yelp Now Lets Users Post Reviews Directly From Its Mobile App (TechCrunch)
It’s been a long time coming, but user-generated local reviews site Yelp is finally getting with the program: today it is rolling out the ability for users to write reviews directly in its mobile app. Although reviews were turned on briefly for “Elite” power-users to help with final testing, Yelp says that it is rolling out the feature to everyone, in all 22 countries where it is currently active.

Sun-Times Parent Creates Journatic-like Unit (Crain’s Chicago Business)
Wrapports, parent company to the Sun-Times newspaper group, is taking a cue from Chicago-based Tribune and developing a separate unit to produce lower-cost content for its papers.The unit, called Aggrego, already is contributing content to some of the company’s 40 daily and weekly suburban papers, such as Glenview Announcements and the Naperville Sun, under the brand name “Wrapports news service.”

Abel, I’m Sorry: Tim Armstrong Apologizes For Live Firing (Wall Street Journal)
“It was an emotional response,” AOL chief Tim Armstrong says of his decision to fire a subordinate, live, while addressing the 1,100-strong workforce of Patch, the company’s network of local news sites. Patch creative director Abel Lenz saw his career at the company come to an end in just ten words as he took photos of Mr. Armstrong delivering the address, which included the news of hundreds of upcoming job cuts.

Sosh Raises Another $10M To Be Your Local Social Concierge (VentureBeat)
Mobile recommendations are still a big deal, and they’re helping Sosh raise a $10.1 million round of VC money led by Khosla Ventures. Instead of taking the Foursquare/Yelp approach, where people are searching for locations, Sosh brings the locations to users based on what it knows about them.

Why Is Amazon Hiring for a Secret New Jersey Warehouse? (AllThingsD)
Last week, a Wall Street analyst published a report saying that he believed Amazon was planning to bring grocery delivery to New York City in 2014. Now, Amazon appears to be hiring for that facility or one in the same section of New Jersey, called Avenel. The e-commerce giant has recently posted job listings for an Avenel, New Jersey, location with titles like “facilities area manager” and “operations manager.”

Acxiom, 4INFO Announce Deal for CRM-based Mobile Ad Targeting (i2G)
The reinvented 4INFO announced a deal with Acxiom this morning that is consistent with the way mobile and the broader digital advertising markets are evolving: advanced targeting and in-store/sales lift measurement. Companies will be able to use their own data to target existing customers (and prospects) on mobile devices — and then track response to the point of sale and see direct sales impact.

Locaid Aims To Provide Precise Locations For Online Gambling Services (VentureBeat)
The San Francisco company is announcing today that it has applied to become a licensed services provider of “geolocation and compliance technology” in Nevada, New Jersey, and Delaware. The company is currently the only licensed provider of geofencing and geolocation data for mobile online gambling providers in Nevada, Locaid chief executive Rip Gerber told VentureBeat.

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