News and Analysis
Street Fight Daily: Voice Fuels CNBC’s Efforts to Monetize, Inside Google Maps’ Data Gold Mine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… CNBC Eyes Monetization After Its Voice Audience Doubled This Year… This Cartographer’s Deep Dive Into Google Maps Is Fascinating… The Top Stories and Trends of 2017 in Data-Driven Advertising…
Street Culture: Choozle’s Culture Attracts a New CTO and a New Dialogue
Getting rid of job titles and helping people detach from job titles are two of the biggest challenges around refocusing a company on its culture and its values, CTO John Schnipkoweit says. At Choozle, the culture is focused around the product it is creating, and allowing that product to drive the company.
LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Satisfi Labs launches chatbot for Mall of America, Brandbook loyalty, Westfield acquired by Unibail-Rodamco, 7-Eleven, Blis releases SmartTrends. Guest: Dan Hodges – RetailStoreTours.com.
Latest Posts
Street Fight Daily: Retailers Track Shoppers In-Store, In Defense of Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Attention, Shoppers: Store Is Tracking Your Cell (New York Times)… A (Modest) Defense of Foursquare (Inc.)… We Want Privacy From The Government, But We’re An Open Book On Social Media (Guardian)…
Leaf CEO: For POS Startups, It’s a ‘Race Against Time’
“Anyone selling software to SMBs would love it if distribution was through ecommerce or retail,” says Aron Schwarzkopf. “The problem with the industry however, is that SMBs have never reacted well to that. Remote distribution never worked. … But I do believe that five years from now the POS could be the gateway to the SMB. And that the way you will get to the small business may be through applications that work through the POS.”
Customization Failure: Why Hyperlocal Hasn’t Scaled (Yet)
Most customization that attempts to deliver hyperlocal, or even just local results, falls short. The problem is that they (and we) don’t have much more or better local content and advertising to output than we did in the days before social media and smartphones. A tool is built to operate on a national scale, but the landscape of finding the local information is messy and chaotic, lacking structured data, or consistent geographic coverage…
LBMA Podcast: Thumbvista’s Linden Skeens
In this week’s episode, Nordstrom brings Pinterest into its stores; eMart’s flying store; What3Words tries to make physical location easier with 3 words; Shopperception goes deep into buyer behavior in physical stores; WyWy signs up Vodafone for cross-screen advertising; Foursquare and Deezer partner for concert check-ins. Plus special guest Linden Skeens of Thumbvista….
Street Fight Daily: Saving Online For Offline, Tablet Owners Stay Put
A roundup of today’s big stories in hyperlocal content, commerce, and technology… A Big Challenge For Retail: Turning Online “Saves” Into Offline Purchases (GigaOm)… Why Bother With Wireless? Tablet Owners Stay Tethered (AllThingsD)… Unlocking The Secret To Yelp’s Global Expansion With A Stop In Istanbul (Forbes)…
Do ‘Walk-Through’ Ads Have the Zip That’s Missing in Hyperlocal Publishing?
The new “AdSweeps” are being offered by U.K. ad exchange Addiply transform 2D photographs into the 3D-like experiences shown in the above examples. The aim is not to objectify users as statistical constructs of demographic or psychographic data points, but to appeal to the universal sense of curiosity…
Local Media Companies Need to Evolve — And Do It Fast
Local media’s traditional big-man-on-campus chest-thumping doesn’t mean the same thing in digital that it does in the analog world. In fact, it’s downright laughable. So what do we do when we hit the wall, when we regularly miss revenue targets, when long term projections keep slipping more and more? So what do we do when we keep hiring more ad reps, only to discover that our revenue-per-rep begins to fall, when the evidence is undeniable that we’ve hit that wall? Here are five recommendations.
Case Study: For NYC Nightlife Group, Adding Restrictions Increases Deal Profitability
As the marketing director for The Lure Group, Kelly Bruce isn’t afraid to try new digital platforms on for size. Over the years, she’s worked with dozens of hyperlocal vendors, including Foursquare, Yelp, Gilt City, Grouper, Scoutmob, and HowAboutWe. “We’re doing all these different experience packages to bring in a new audience who might not be familiar with the venues,” said Bruce. “Every couple of weeks, we reach new people.”
Street Fight Daily: Tribune To Split Publishing, Google Improves Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Tribune to Split Publishing, Broadcast Businesses (Wall Street Journal)… A Better Google Maps App for Apple and Android Devices (New York Times)… Instacart: Crowdsourcing Your Grocery Shopping (Businessweek)…
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