News and Analysis
Street Fight Daily: Amazon Rolls Out Free Whole Foods Deliveries, Google Sells Zagat
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Rolls Out Free Whole Foods Deliveries for Prime Members in San Francisco & Atlanta… Google Is Selling Off Zagat… SMB OS Operators, Part I: Upserve…
SweetIQ Report Highlights Influence of Local Tech on Media Mix
Whereas in previous years the goal for businesses was simply to be “found” online, multi-location brands now have to contend with “being chosen” in an incredibly crowded omnichannel space.
Street Fight Daily: Legacy Retailers Struggle on Social, Insecurity Over Consumer Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Traditional Clothing Retailers Compete with Digital-Native Brands on Instagram?… SweetIQ Report Highlights Influence of Local Tech on Media Mix… Consumers’ Location Data Is Being Sold Without Their Knowledge…
Commentary
Where Hyperlocal Meets Digital-Out-Of-Home
The digital out-of-home advertising sector — all those networked screens you see on top of gas pump tops and in elevators, 7-11s, waiting rooms and the back seats of taxis — couldn’t be happier about the rise in popularity of location apps and daily deal coupons. Finally the hyperlocal targeting that is a part of what these networks of screens can do has some consumer-driven energy and contextual relevance behind it…
Local Deals’ Second Act: Dynamic, Mobile
In the tech and media worlds, it’s no secret that local deals and mobile are exploding — both in terms of revenue growth as well as in the attention and investment being lavished upon them. Surprisingly, though, the two elements haven’t yet come together to the degree that they probably should…
An Engaged Audience Is Key to Hyperlocal Success
The true value of a hyperlocal site is its audience, but eyeballs alone aren’t enough. To create a thriving hyperlocal site today, an editor needs to attract and hold the attention of an engaged readership. Even more importantly, to sustain a hyperlocal site with limited resources, that audience needs to play an active role in providing and responding to its content.
Latest Posts
6 Tools Merchants Can Use to Clean Up Location Data
For 42% of adults, search engines have become the primary tool for finding local merchants and service providers. But what those consumers don’t always realize is that much of the information they’re finding can be incorrect or out of date. Here are six platforms helping merchants fight back by cleaning up their location data…
Hyperlocal Site Xtraxtra.com Re-launches With Focus on Non-profits
Four years after launching, Massachussetts-based xtraxtra.com has re-launched with a focus on benefiting local non-profits and charities. The partnership between the hyperlocal website and non-profit organizations allows it to reward them for bringing in more traffic to the site, while simultaneously generating sponsorship and advertising revenue…
Could Simple Website Builders Be the Next Hyperlocal Superstars?
Where is the next billion-dollar opportunity in hyperlocal? You might be surprised by the likely answer. Assuming they play their cards right, simple website builders like Wix, Weebly or Squarespace — and not the traditional hyperlocal platforms — have the best shot…
In Push to Measure Mobile ROI, Marchex Beefs Up Call Analytics
Marchex, the publically-traded call analytics firm, has released two new products this morning aimed at improving its ability to attribute calls to mobile actions and to determine the actual quality of a call. The move comes as a number of advertising technology firms have launched new attribution services in recent months, scrambling to measure return on investment for an increasingly interested, but skeptical, brand advertiser…
CardFlight Raises $1.6 Million In Seed Round
After launching a private beta of services in May, New York-based CardFlight has raised a $1.6 million seed round to expand the company’s mobile payments platform led by venture capital firm, ff Venture Capital. CardFlight, which provides apps and tools for large and medium-sized merchants, allows developers to incorporate in-person card payments into their own app…
Aisle411 CEO: Retail Will Be the Biggest Opportunity for Indoor Location Tech
The St. Louis-based company works with large retailers and small mom-and-pop shops to use indoor navigation apps to enhance the shopping experience for consumers while allowing retailers to track a shopper’s behavior in-store. In addition to a consumer-facing app, the startup, which raised $6.3 million in September, develops white-label applications for retailers, enabling clients like Home Depot and Walgreen’s to integrate indoor navigation into their existing products…
As Digital Media Gets ‘Horizontal,’ It Acts More Like Local Businesses
Local businesses are the most suited to life in the networked world, because they already deal with people directly, and often on a first-name basis. To the extent that local businesses have learned to do this, they can teach the rest of the business world how to behave in our increasingly collaborative environment…
LBMA Podcast: DoubleDutch, WordLogic Reach, and Gap’s New ‘Three Screen’ Strategy
Welcome to episode #149. On the show: Millennial Media partners with Placed and Neustar and, boom, value is created. Meanwhile, Joingo Places launches (and we wish it would stay just above the stratosphere). Our mobile minute with Chuck Martin focuses on the future of retail search, and our special guest is Cree Lawson, founder and CEO of Arrivalist..
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature