News and Analysis

Nucleus Marketing’s Mission for 2018: Make Media Buyers Believe in News

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CEO Seth Rogin spoke with Street Fight about how the company combats fraud in web advertising, brings personalization to marketing and tries to convert young media buyers into buying space on premium news sites.

Street Fight Daily: Amazon Names HQ2 Finalists, User-Generated Content Boosts Sales

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Chooses 20 Finalists for Second Headquarters… User-Generated Content Attracts Shoppers… IPG: It’s Not Just About Providing Value — It’s About Proving Value…

Street Fight Daily: Lyft Expands Service for Businesses, Marketers React to Facebook’s Latest

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Concierge, a Ride-Booking Service for Businesses, Expands… The Ad Community Reacts to Facebook’s Latest Tweak of the News Feed… To Woo Amazon, Cities Tackle Everything from Traffic to Housing…

Latest Posts

Street Fight Daily: Foursquare/Yahoo Data Talks, PayPal Tests Face Verification

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A roundup of today’s big stories in hyperlocal content, commerce, and technology… Yahoo, Foursquare in Talks Over Data Partnership (Buzzfeed)…

PayPal Testing Face-Verification System for Mobile Payments (Mashable)…

LocationInsight Becomes Placeable as It Aims to Eradicate Dirty Location Data (Pando Daily)…

Stuck in the Middle: Why Should ‘Local’ Mean ‘San Francisco?’

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I’m pretty well immersed in Dallas’ start-up community, and I’ve noticed a sea change in the last couple years. We may not have the flashy, high-profile buzz-making scene that you’ll find in Silicon Valley (or Alley), but investments are happening. I think that’s partly because we’ve had to make it without the mutli-million dollar seed rounds and gut through on wits and angel investment…

5 Things SMBs Need to Know About Their Customers in the Multiplatform Era

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In a Street Fight webinar Tuesday sponsored by YP, Greg Sterling, a senior analyst with Opus Research and contributing editor at Search Engine Land spoke with Sanjay Sood, YP’s SVP of consumer platforms, about new strategies small businesses can use to get discovered by consumers in the smartphone age…

Transaction Overview: Go Daddy Acquires Locu for $70 Million

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With the acquisition of Locu, Go Daddy is beginning to move beyond its legacy domain registration and web hosting legacy and showing that it has the strategic aptitude and willingness to acquire to provide a more complete solution for local businesses to manage and market themselves. We expect Locu to be a compelling value proposition to Go Daddy’s 11 million customers…

Street Fight Daily: Pay-Per-Gaze Advertising, 17.4% of Global Web Traffic from Mobile

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Google's Sergey Brin wearing Google Glass at New York fashion week.How Pay-Per-Gaze Advertising Could Work With Google Glass (New York Times) … Google and Waze Finally Start Showing Off Each Other’s Tech (VentureBeat) … 17.4% of Global Web Traffic Comes Through Mobile (Mashable) …

Getting Drones to Do Our Hyperlocal Bidding

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Drones are the perfect last-mile delivery vehicle for small loads. Ultimately, I envision a future where the drones do all the local delivery and put the brick-and-mortar shops on much more even footing with Amazon and other larger providers. Why would I use this service? Because if I can buy from people that I have a personal relationship with and enjoy the same frictionless commerce and zero hassle, I will do it much of the time…

5 Strategies for Finding Funding as an Early-Stage Startup

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Although it’s a given that the founders of most early-stage hyperlocals need funding to bring their ideas to life, many entrepreneurs are still unsure of where to turn for financing during the earliest days. To answer that question, we reached out to executives who’ve founded hyperlocal companies and asked what worked for them…

PriceGrabber Acquires Snapette

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Mobile shopping app Snapette is getting a new home. The company, which has 1.5 million users, is being acquired by e-commerce platform and shopping site PriceGrabber for an undisclosed sum. For Snapette, it’s a play for scale. The company boasts partnerships with over 200 brands and retailers worldwide, but PriceGrabber puts millions of shoppers in touch with more than 12,000 merchants and sellers, driving more than $1 billion in annual sales…

Street Fight Daily: GoDaddy Acquires Locu, Zillow Snaps Up StreetEasy

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoDaddy Acquires Merchant ‘Finder’ Startup Locu for $70 Million (AllThingsD)… Leaked Revenue Figures Illustrate Need For Hundreds Of Patch Layoffs (TechCrunch)… Internet Impacts Roughly $1.83 Trillion in Offline Buying (ScreenWerk)…

6 Strategies for Patching Up Patch

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To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013. But just making short-term cuts to hit profitability might not be the optimum choice. Patch also has to plant seedlings for mid- and long-term benefits that the company can reap 6-12 months from now…