News and Analysis
Street Fight Daily: Amazon Courts Ad Buyers, B2B Marketers Unprepared for GDPR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Triopoly Time? Amazon Preps New Attribution Tool and Courts Ad Buyers… Forrester Says Only 15% of B2B Marketers Are Fully Compliant with GDPR… Google Will Prioritize Stories for Paying News Subscribers…
Street Fight Daily: Walmart Expands Grocery Delivery Program, Numbers on Amazon’s Dominance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Expand Grocery Delivery from 6 to 100 Markets by Year End… More Digital Time Spent on Amazon Than Next Nine Retailers Combined… Facebook Aiming to Launch News for Watch This Summer…
With Product Launch, GroundTruth Helps CPG Brands Focus on ROI
GroundTruth’s new suite of solutions is being dubbed True Performance, and according to this morning’s announcement, it’s geared exclusively toward CPG brands looking for more efficient and accurate ways to measure their location-based marketing efforts.
Commentary
Ex-‘Rocky’ Editor Weighs in on YourHub
Street Fight Columnist Tom Grubisich’s recent piece about the trials and tribulations of the Denver Post’s YourHub hyperlocal network sparked plenty of debate among readers in our comments and over social media. Among those throwing the topic back and forth on our pages was John Temple, the former editor of the now-defunct Rocky Mountain News, and one of those behind the original incarnation of YourHub…
Hyperlocals: ‘Use Facebook Like the Rest of the Planet’
Facebook, with its semi-walled set-up, is where it’s at for indie hyperlocal publishers like the Valley Independent Sentinel.
We’re in a market with two of the three largest newspapers in Connecticut. The two dailies are in no way ignoring the Web. It’s their top priority, from what they keep saying. Yet we have more followers on Facebook then one of the big fellas — and we’re not too far off from the other heavy hitter.
So here are a few Facebook tips that can help independent publishers rack up the “likes”:
Latest Posts
Focus Turns to Attribution in Mobile Local Ad Tech
The promise of mobile local advertising continues to invoke the “closed loop” idea. The device’s portability and location awareness means that it goes to the store with you – enabling all new ad performance tracking opportunities. Nothing terribly new there. But it seems like the tech and media worlds are finally acknowledging that 93% U.S. retail spending happens offline. And an increasing share of that — to the tune of about $1.5 trillion — is influenced online and on mobile. So connecting those dots is the name of the game…
How Early Stage Hyperlocals Can Determine Their Ideal Customers
Defining the ideal customer should be one of the first steps a startup takes during its earliest days, since the needs of that ideal customer will play a major role in the features and tools included in a particular hyperlocal platform. Here are five ways that early-stage hyperlocal startups can go about defining their ideal customers.
Schumer Urges Retailers, Location Tech Companies To Address Privacy Issues
During a speech at the Street Fight Summit in New York Friday, Senator Charles E. Schumer (D-NY) spoke about his role in developing a privacy code of conduct for the location analytics industry, and the need for consumer advocates, technology companies and retailers to come together and pro-actively address the issue….
Why Partnerships Are Key to the Future of Local
The future of local lies in partnerships. That was the topic of a wide-ranging discussion between Ohad Tzur, North America Lead for Google’s Wildfire partnership program, Delivery.com CEO Jed Kleckner, and Leaf CEO Aron Schwarzkopf, during a panel at Street Fight Summit on Friday morning…
Mobile Payments Startup Flint Raises $6 Million in Series B Round
Flint wants to tap into local commerce by bringing payment processing, and basic marketing capabilities, to mobile — without a dongle. The Redwood-based company announced a $6 million series B round of funding at Street Fight Summit this morning to expand its solution, led by Digicel Group with additional funding from SVG Venture…
Openings and New Hires at Tribune, Trulia, Moasis, Twitter
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Groupon, VendAsta, MOGL, Leaf, and more…
LBMA Podcast: Zumigo, Mobiquity, and the Explosion of Wearables
On the show: Zumigo uses location to combat payment fraud from the phone; Mobiquity Networks brings proximity marketing to broadway; Shazam breaks into bricks and mortar; Trafi helps map the unmapped; Google gets deeper into NSA territory; and Asda brings 3D printing to the grocery store…
Street Fight Daily: Uber’s Regulator Fight Continues, Google’s New Take On Self-Service
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Why Is Uber Fighting a Regulatory Battle That It Already Won? (AllThingsD)… Google Updates Its Self-Service Offers Tool (TheNextWeb)… Square’s Credit Card Payments Are Great, But Here’s What The Company Actually Does Best (Business Insider)…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature