News and Analysis
Street Fight Daily: Amazon & Walmart Disrupt Grocery, Facebook Pulls Plug on Separate Feed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Competition from Amazon and Walmart, It’s Getting Tougher for Local Grocers… Facebook, Diverging from Snap, Decides Separating News from Friends and Media Unwise… Attribution Blind Spots Are Eating Into Your Performance…
Commentary
What Motivates Yelp’s Power Users?
In an effort to dig a little deeper into what motivates Elite Squad-ers and other active Yelp users — beyond the free beer and crudités — Street Fight spoke with three power users who approach the service with differing goals in mind, but all of whom view Yelp as an integral part of their decision-making process.
Why Facebook Killed ‘Deals’
Mark Zuckerberg has said that Facebook operates on the premise that “everything is more fun when it’s social.” In his mind, things like music, photos, events and even simple thoughts, were inherently more enjoyable when shared with others. It’s precisely for this reason that I believe the company killed its Deals service…
Latest Posts
6 Tools to Track the Real World Impact of Online Ads
The percentage of companies that analyze online-to-offline interactions is steadily growing — reaching 48% in 2013, according to Econsultancy. As interest grows, hyperlocal vendors are rising to the occasion and refining the metrics they provide. Here are six tools that businesses can use to track the real world impact of their online ads…
LBMA Podcast: Findery, Esri and Modev Founder Pete Erickson
On the show: Spindle brings payments to K-Cups in the office; Mozilla launches an open source location service; Tide tries to DOOH up their Halloween Vines; Aptilo launches ad-supported free WiFi in Peru; Google maps Arlington National Cemetery; and Yihaodian launches 1000 augmented reality stores…
Street Fight Daily: Facebook Tests New Ratings, Google Brings Search Offline
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Tests Out A New Star-Rating System That Could Hurt Yelp (Business Insider)… Google Brings Local Search To Digital Displays Across London (MarketingLand)… Yelp’s New Home Illustrates The Company’s Success (Forbes)…
Street Fight Publishes 2nd Annual ‘Local Merchant’ Research Report
Street Fight’s “2013 Report on the State of the Local Merchant,” gets up close and personal with dozens of local merchants who shared their desires, disenchantments, successes, and failures in hyperlocal marketing. In a Street Fight survey, 40% of respondents said that “ability to drive new customers” was the No. 1 reason to spend local marketing dollars. Second most important factor was “ensure the right people are being targeted”…
Explainer: How Local Data Startups Are Building Analytics for the Real World
There’s been a lot of excitement around in-store analytics recently as venture funding has begun to pour into the space. But the trend is one part of a much larger technological effort to quantify consumer activity in the real-world, bringing the same measurement about where we go, when we go there, and where we came from that Google Analytics and Comscore brought to the web years ago…
Revenue a Key Focus for ‘The Brooklyn Game’ Founder
In his much-quoted report for the FCC, Steve Waldman said that while hyperlocal news sites “do not make much money, they do not need to, because they function more as civic organizations than businesses, relying on volunteer efforts rather than cash.” But Waldman recently told us that The Brooklyn Game, for all its considerable civic presence, is, preeminently, a revenue-driven business where there are no slam dunks…
Street Fight Daily: Square Explores IPO, Google Tests Real-World Tracking
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Square Exploring 2014 IPO With Banks (Wall Street Journal)… Google Takes Its Tracking Into The Real World (Digiday)… The Cost Of Winning: Tim Armstrong, Patch, And The Struggle To Save AOL (Business Insider)…
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