A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
With Competition from Amazon and Walmart, It’s Getting Tougher for Local Grocers (Recode)
National retailers like Walmart, Target and Amazon are increasingly beating regional grocers on prices for the most popular items, according to data provided to Recode by Basket, a startup that makes an app that tracks prices across brick-and-mortar grocers as well as some online retailers.
Chatmeter Report Reveals Keys to Dominating Local Ratings (Street Fight)
A recent report by reputation management company Chatmeter shows how retailers focused on in-store experiences and customer service managed to come out on top in online reviews over the holiday season.
Facebook, Diverging from Snap, Decides Separating News from Friends and Media Unwise (AdWeek)
Bruce Springsteen sings that two hearts are better than one, but Facebook has come to the determination that one News Feed is better than two.
The Cookie is (Still) Dead: Device IDs and the Future of Mobile Marketing (Street Fight)
Brian Crook: Some hybrid cookies-based scenarios will putter along, and some scale-hungry players will stick to old tech for a bit longer, but smart marketers are investing in customer data platforms that are mobile-first, connecting CRM directly to the mobile device.
Attribution Blind Spots Are Eating Into Your Performance (AdExchanger)
Chris Kane: Many media companies have attribution blind spots. Their inventory’s true performance is underrepresented in marketer attribution systems because the IDs associated with impressions incorrectly appear to be different from the IDs associate with sales.
How Brands Use Private-Label Fashion Lines to Compete with Amazon (Digiday)
Brands like Walmart, JCPenney, Kohl’s and Target are seeking ways to differentiate by creating new collections or experimenting with marketing strategies, as Amazon lays claim to a growing percentage of the apparel market.
DoorDash Raises $535 Million, Now Valued at $1.4 Billion (TechCrunch)
Restaurant delivery service DoorDash is joining the unicorn club with its latest round of funding.
Membership Programs Are Catching On With Local Media (LocalOnliner)
More and more media organizations, non-profits, charities and credit card companies are adding the sheen of “membership” to bolster customer acquisition, loyalty, and renewals.
LBMA Podcast: Amazon Go, Mobiquity Goes Blockchain, Unacast raises $17.5M (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Fazoli’s, Trump gets into food stamps, ESRI buys ClearTerra, and Localz.