News and Analysis
With New Solution, Foursquare Targets SMB and Startup Markets
Riding high off the success of its Places database and Pilgrim SDK, the location intelligence company Foursquare is opening up its location data to the small and mid-size business market.
FreshLime CEO Talks Data-Powered Marketing for Local Businesses
FreshLime founder and CEO Jay Bean recently reconnected with us to discuss ways small, local, service-oriented businesses can use automation to see better returns on campaigns—even with limited resources.
Street Fight Daily: Mixed Numbers on Future of M-Commerce, Uber Expands Its Vision
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fewer Surveyed Consumers Indicate Buying on Mobile Phones in 2017 than in 2016… Uber CEO Outlines Expanded Mobility Plans… Walmart Joins Forces With Postmates to Combat Amazon…
Commentary
Selling a City to Tourists Via Hyperlocal
There is an emerging opportunity for cities to subsidize hyperlocal marketing efforts through hyperlocal platforms. For example, a city agency could create a neighborhood-based promotion on top of mobile payment play LevelUp in which a visitor who shared that they say, ate lunch at a traditional tourist destination, could win a promotion to receive a free round trip train fare to a peripheral neighborhood if they ate dinner at a restaurant in the neighborhood…
Local Search: Will Mobile Overtake Desktop?
Location targeting and search ads (and their combination) will be the relevance drivers that create not only intent-driven user engagement and advertiser demand, but also a top source of premium ad units. It hasn’t happened yet but it will…
Why Do We Check In?
“I did not want to be mayor of my dentist’s office. Why did I even check in?” read a tweet posted last week by Digital First Media’s Steve Buttry. Buttry was echoing a thought that I’ve had a lot lately about my own habit of checking in to Foursquare: I don’t know exactly why I’m checking in, or what I get out of it — yet I do it anyway, usually several times per day.
Latest Posts
Hyperlocal Execs’ 2014 Predictions (Part Two): Locu, Radius, Placed
As we have for the past couple of years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2014. We ran the first installment of their responses yesterday — here are a bunch more…
Street Fight’s 10 Most Popular Stories From 2013
On this last day of 2013, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as page views go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2014…
Street Fight Hosted Three Events in 2013 — Here’s What to Remember
Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…
Daily Voice to Add Paid Print Weeklies to Digital News Sites
Daily Voice is going back to the future in its affluent but hotly competitive markets in the suburban Westchester and Fairfield counties, north of New York City. The 41-site hyperlocal network will begin publication of paid print weeklies in those two markets on March 13…
Street Fight Daily: Uber’s Street Fight, The Decline of Alt- Weeklies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Uber, Taxis Engage in French Street Fight (Wall Street Journal)… How the Village Voice and Other Alt-Weeklies Lost Their Voice in 2013 (Al Jazeera America)… Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge (Moz Blog)…
Hyperlocal Execs’ 2014 Predictions (Part One): Moz, Foursquare, Booker
As we have for the past couple of years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2014. We’ll be running their responses in two installments, today and tomorrow…
There’s a New ‘Local’ Industry in the Making
Call it local media, marketing, or commerce — but the existing terminology and classifications used to describe the “local” industry simply do not fit anymore. What’s emerged in 2013 is a community of technology companies, organized around the idea of creating a better, more connected local marketplace…
Grading Street Fight’s 2013 Predictions
At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2013 to see who nailed it and who missed the boat…
Hyperlocal Publishing: Who Stumbled, Who Was Nimble and What’s Next?
The big story in hyperlocal publishing this year was the fall of corporate hyperlocal pureplays like Patch, and Everyblock — big bets that failed to reach sustainability. And so as we look to the New Year, a persistent question once again emerges for community news: when will publishers find a digital model that works?
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