News and Analysis
Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies
Understanding consumer movement patterns is key to staying ahead. Foot traffic — the measurement of consumer visits to physical locations—provides critical insights into customer behavior, revealing trends in brand popularity, regional loyalty, and competitive positioning. dataplor, a leader in global location intelligence, has released a foot traffic analysis showcasing how these patterns shape fast-food preferences […]
SMBs versus Giants: The Street Fight Escalates
When Street Fight was founded about 12 years ago, the fight was defined as the battle between small and mid-size businesses (SMBs) and big multi-location (MULO) brands. Technology and location finding were still in their early stages, and consumers were just beginning to use their smartphones to find “near me” businesses at which to spend. […]
Skai Reveals New Report on the State of Retail Media
Retail media has become critically important in the marketing mix and is now a part of the plans for 92% of consumer products companies, according to Skai’s just-published 2025 State of Retail Media report. Brands are Focused on ROI Despite the massive investment in this channel, marketers are still unsure how to measure it. A […]
Commentary
The Most Common Multi-Location Marketing Challenges and How to Overcome Them
To make your life as a multi-channel marketer just a little bit easier, let’s talk about four of the most common multi-location marketing challenges—and how to overcome them.
How Super Bowl Advertising Is Evolving
Super Bowl advertising is entering a new era of technology — one that is driven by immersive experiences and progressiveness.
Hyperlocal Restaurant Advertising Hits CTV
Roku’s new partnership with DoorDash builds a channel for CTV advertising for local restaurants that already work with DoorDash. The multi-year deal in North America offers DoorDash merchants the ability to buy and deploy interactive and shoppable ads that let users click-to-order food deliveries on the spot.
Latest Posts
5 Generative AI Tools for SMB Marketing
Staying ahead of the curve in SMB marketing is more than just a competitive advantage; it can be the key to survival. As the martech landscape evolves, more business owners are finding themselves dealing with the challenge of producing engaging, relevant, and unique content that can cut through the noise and capture the attention of […]
OAAA CEO Anna Bager on the Pace of OOH Innovation
Advertising Week 2023 in New York, and one of the sessions held on Oct. 17 focused on the advantages and the challenges involved in OOH (out-of-home) advertising. “What Keeps You Up at Night? A Wake-Up Call for Brands Facing Fraud and Fatigue,” (available on replay) saw Anna Bager, President and CEO of the OAAA (Out […]
Product to MULO Brand? An Interview with Melissa Tavss
Boozy ice cream? Cheers! Say no more! Melissa Tavss is the Founder and CEO of Tipsy Scoop, liquor-infused ice cream. She is taking her popular product on the road into her branded brick-and-mortar multi-location (MULO) stores. We recently sat down with her to discuss her journey from founder to franchisor. How and when did you get the […]
Report: Advertisers Lean-In on Retail Data
Retail data is changing the game for U.S. advertisers, presenting an incredible opportunity for those interested in closing the loop between digital ad exposures and actual sales. That’s according to a new report by The Trade Desk, an independent platform for digital advertising, which found that 91% of U.S. advertisers plan to maintain or increase […]
More Advertisers Explore Opportunities in Logged-In Media
Data privacy and online anonymity are layered into nearly every major martech project today, but a new survey of advertisers from the email based marketing technology company LiveIntent questions whether that approach is what consumers or advertisers actually want. Deep in the findings presented in LiveIntent’s 2023 Retail Media Playbook is this: Two-thirds of advertisers […]
Bad Stock Art: How Your Photos May Be Hurting Engagement
We all know the importance of graphics and videos in generating clicks, engagement, and traffic. One study claimed a lift of as much as 650 percent for posts and ads including imagery, versus text-only marketing. But the types of graphics or stock art you use may be as important as the fact that you use them. […]
What Lies Ahead for the Car Dealership?
Are we racing into the future or just cruising along? You may not think of a car dealership as MULO (multi-location) brands, but drive through commercial areas, and you’ll probably see one dealership after another. New cars, used cars, and luxury cars are all on display for consumers to browse, test drive, and buy. The […]
DoubleVerify Pushes Into Retail Media with Instacart Ads Partnership
DoubleVerify is pushing deeper into retail media, as the company looks to solidify its position as one of the most influential firms in the ad verification and digital measurement space. While the company already covers 90% of the top retail media inventory currently available, executives are looking for more. DoubleVerify recently announced a partnership with […]
The Mall of the Future
The media love to show pictures of vacant and deteriorating malls. But the reality is that the mall isn’t dying. It’s just changing. Let’s think back to 1992 when The Mall of America opened and became a destination — not just for shopping but for dining and playing. It’s now a major tourist attraction and […]
Seedtag Brings Proprietary Contextual AI Tech to Digital Advertising
It shouldn’t be a surprise to learn that artificial intelligence has been a hot topic in the world of digital advertising as of late. There are a number of concepts floating around involving the best way to embrace the technologies. But Seedtag, a contextual advertising company with a global footprint, believes it has a solution […]
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