News and Analysis
Street Fight Daily: Investments in Search Will Diversify, Inside Uber’s Social Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Spend to Diversify, Spreading Among Platforms Beyond Google… Uber Relies on Automation to Keep Its Paid Social Strategy Humming… Getting Detailed Insights Is Top Challenge for Programmatic Marketers…
Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…
Commentary
Prescription for Patch: Become an All-in-One SMB Marketing Solution
There is a real opportunity to offer businesses a service that bundles together as many online promotional vehicles as possible into a simple, low-cost package that makes it easy for them to communicate with their customers. If Patch decided to go this route, the company would be well-positioned to make the service work. Unlike other local start-ups, it has the resources to build this kind of integrated system…
Selling a City to Tourists Via Hyperlocal
There is an emerging opportunity for cities to subsidize hyperlocal marketing efforts through hyperlocal platforms. For example, a city agency could create a neighborhood-based promotion on top of mobile payment play LevelUp in which a visitor who shared that they say, ate lunch at a traditional tourist destination, could win a promotion to receive a free round trip train fare to a peripheral neighborhood if they ate dinner at a restaurant in the neighborhood…
Latest Posts
Street Fight Daily: Cox Buys Back Stake In AutoTrader, LivingSocial Sells Groupon Stock
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Cox to Buy Back Stake in AutoTrader (Wall Street Journal)… LivingSocial Selling its Groupon Stock (Chicago Tribune)… No Mention of Patch in AOL Chief Executive’s End-of-Year Memo (Romenesko)…
How Community News Sites Can Get the Most Out of Facebook
To get specific about how publishers can maximize their presence on the biggest social media platform, I went to Jake Batsell, who is writing a forthcoming book on audience engagement. Here’s what he told me, based on more than a hundred interviews and visits to many old and new media community news operations…
Street Fight Daily: Groupon’s Big Acquisition Closes, Shopify Revamps iOS App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Groupon Finalizes $260 Million Deal for Ticket Monster, LivingSocial’s Korean Business (Recode)… Uber Driver Hits, Kills Six-year-old Girl. Is “Not our Problem” Still an Appropriate Response? (Pando)… Shopify Revamps Its iOS App With A Focus On Payments And Store Management (TechCrunch)…
Google’s Local Social Conundrum
Google’s attempt at ushering in the Facebook-ization of search, local and otherwise, depends on a major shift in perception and engagement. It may be difficult to bring about such a shift with a “build it and they will come” approach — given the current volume of content, the emphasis on social turns Google’s rich local result set into a desert.
5 Ways to Help SMBs Measure the Value of a Hyperlocal Campaign
Nearly half of merchants surveyed in Street Fight’s “2013 Report on the State of the Local Merchant” said uncertainty about results was the single largest obstacle preventing them from investing more in hyperlocal channels. When vendors make it easier for merchants to evaluate the performance of their products, they increase the chances that satisfied clients will stick around for a longer period of time. Here are five strategies vendors can use to help clients quantify the value of hyperlocal…
Street Fight Daily: Yelp Hits The Hill, Google Kills Another Local App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Yelp Lobbying on Patent, Copyright Reform (The Hill)… Google to Discontinue Schemer, the Goal-Sharing Service That Time Forgot (VentureBeat)… AP New Year’s Eve Photos Appear on Digital Billboards (Poynter)…
Street Fight’s 10 Most Popular Stories From 2013
On this last day of 2013, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as page views go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2014…
Street Fight’s Big 3
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation