News and Analysis

How EU Data Regulations Could Benefit Global Brands

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With less than three months to go until the European Union’s General Data Protection Regulation goes into effect, businesses around the globe are looking for information on how to stay in compliance with what’s been described as the most important change in data privacy regulations in the past two decades.

5 Shopper Personalization Solutions for Brands

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Here are five examples of hyperlocal vendors offering the latest personalization solutions for brands and retailers right now.

Street Fight Daily: All Marketing is Local, How GDPR Will Affect Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Digital Advances Have Ushered in the Golden Age of Local Marketing… How to Open Your Mind to Amazon’s Marketing Potential… Collateral Damage from Facebook’s News Feed Changes Piles Up..

Commentary

Why Do We Check In?

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“I did not want to be mayor of my dentist’s office. Why did I even check in?” read a tweet posted last week by Digital First Media’s Steve Buttry. Buttry was echoing a thought that I’ve had a lot lately about my own habit of checking in to Foursquare: I don’t know exactly why I’m checking in, or what I get out of it — yet I do it anyway, usually several times per day.

Is Online Sports Video Content an Ideal Draw for Local Ads?

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Local has long been regarded as the sleeping giant of digital advertising; a sector seemingly waiting for someone else to develop the ideal solution to help advertisers capitalize on its massive potential. In recent years, the broader media conversations have moved toward mobile and social — yet video has been proven to have the most upside for both local consumers and brand marketers…

With an Inherently Local Ad Base, Publishers Can Take the Mobile Lead

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Local businesses already recognize the need to follow the eyeballs from traditional media to mobile, but they are looking for partners to facilitate the move. Publishers are that partner. They already have the relationships with local advertisers. They already are a trusted guide, their publications a reliable channel, and they’ve already bought into the value of mobile…

Latest Posts

Street Fight Hosted Three Events in 2013 — Here’s What to Remember

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Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…

Daily Voice to Add Paid Print Weeklies to Digital News Sites

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Daily Voice is going back to the future in its affluent but hotly competitive markets in the suburban Westchester and Fairfield counties, north of New York City. The 41-site hyperlocal network will begin publication of paid print weeklies in those two markets on March 13…

Street Fight Daily: Uber’s Street Fight, The Decline of Alt- Weeklies

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Uber, Taxis Engage in French Street Fight (Wall Street Journal)… How the Village Voice and Other Alt-Weeklies Lost Their Voice in 2013 (Al Jazeera America)… Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge (Moz Blog)…

Hyperlocal Execs’ 2014 Predictions (Part One): Moz, Foursquare, Booker

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As we have for the past couple of years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2014. We’ll be running their responses in two installments, today and tomorrow…

There’s a New ‘Local’ Industry in the Making

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Call it local media, marketing, or commerce — but the existing terminology and classifications used to describe the “local” industry simply do not fit anymore. What’s emerged in 2013 is a community of technology companies, organized around the idea of creating a better, more connected local marketplace…

Street Fight Daily: Nokia Yanks Maps App, Groupon’s Bowl Game Conundrum

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Nokia Yanks Here Maps From Apple’s App Store (AllThingsD)… When Bowl Tickets Go on Groupon, Colleges Pay the Price (USAToday)… Tribune Closes $2.7B Deal for Local Holdings Stations (Poynter)…

Grading Street Fight’s 2013 Predictions

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At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2013 to see who nailed it and who missed the boat…

Hyperlocal Publishing: Who Stumbled, Who Was Nimble and What’s Next?

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The big story in hyperlocal publishing this year was the fall of corporate hyperlocal pureplays like Patch, and Everyblock — big bets that failed to reach sustainability. And so as we look to the New Year, a persistent question once again emerges for community news: when will publishers find a digital model that works?

LBMA Podcast: Highlight 2.0, and HomeSnap VP Lou Mintzer

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On the show: KLM launches LocalEyes; Capital One partners with Push Point Mobile; Apple files patent for restaurant ordering and reservations. Plus, the resource of the week looks at Twitter’s impact on Radio…

Street Fight Daily: Patch’s Biggest Blunder, NYC Embraces Mobile Payment

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Patch’s Biggest Blunder: Ignoring Cities (Forbes)… City Releases Bid for Pay-by-Phone Parking Meters (Politiker)… The Worst Mistake for Small Businesses to Continue in 2014 (Reuters)