News and Analysis

Street Culture: Invoca’s Lessons for Active, Engaged Growth

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Based a mile from the beach in Santa Barbara, Invoca aims to maintain a culture in which employees know their ideas are important. The company sponsors softball games and ocean-side volleyball and boasts its own band.

Street Fight Daily: Facebook Launches Local Hotspots, Media Companies Shift to YouTube

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Express WiFi App for Its Local Business-Operated Hotspots… Why Media Companies Are Shifting Their Attention to YouTube… Why Publishers Are Eliminating Programmatic Silos…

Using Location Data to Engage Consumers on St. Patrick’s Day

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St. Patrick’s Day is the most popular day of the year at most Irish pubs and restaurants in the U.S., but the biggest crowds might not come together in the cities you would expect.

Commentary

Can Local Save Mobile Ads?

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Oversupply of ad inventory on mobile could lead to the kind of runaway commoditization of display ads that developed on desktop over the past decade. The result: tanking CPMs. So how do we avoid that in mobile?

Can Tech Innovations Bring Revenue for Hyperlocal Publishers?

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What innovations can help startup news sites earn money? How should hyperlocal publishers decide what technology to use? These are constant questions at the Journalism Accelerator, a website focused on crowdsourcing knowledge to help journalism find new, sustainable financial models. In a recent conversation Street Fight’s David Hirschman and CJR’s Michael Meyer talked with JA about some of these issues…

For Daily Deals Sites, It’s Evolve or Die

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Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…

Latest Posts

7 Strategies For Local Merchants Using Big Data Services

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One of the biggest misconceptions about big data is that it’s only relevant for large businesses. In reality, big data services are often just as useful for local merchants on Main Street as they are for global retail chains and CPG brands. Here are seven strategies for local merchants looking to take better advantage of big data services…

Street Fight Daily: Retail Foot Traffic Slows, LivingSocial Reboots

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Stores Confront New World of Reduced Shopper Traffic (Wall Street Journal)… LivingSocial Board to Prioritize Management, Operations Experience in CEO Search (Washington Post)… Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions (Marketing Land)…

The Patch Saga, and Its Implications for Local Media

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Aol’s decision to unload its struggling hyperlocal network earlier this week may not have been unexpected, but the distressed property’s fire sale does carry with it some broader questions, even as many local media companies have recently started to see signs of reinvestment…

Openings & New Hires at Kenshoo, GateHouse, Local Corp and Search Influence

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Daily Press, AOL, PAGE Cooperative, and more…

LBMA Podcast: YP, Digby, and Lawrence Coburn of DoubleDutch

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On the show: Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly. Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium, and our resource of the week answers the question of what is your price to give up your location…

Street Fight Daily: Apple Positions For Payments, Mobile-Local Ad Revenue Grows

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Don’t Count NFC Out of Apple’s Mobile Payment Plans Just Yet (GigaOm)… Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 (MediaPost)… Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet (TechCrunch)…

Citi Global Head: NFC Will Win Out By End of 2014

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Near field communication (NFC), the much-maligned technology that once was held as the future of mobile payments, may not be dead yet. Richard Char, global head of digital networks and merchant Services at Citi, believes that two emerging trends will turn the tide for NFC, dissolving many of the infrastructural barriers that have mired its growth…

Borrell Report Details Legacy Media’s Struggles in the Digital World

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The good news is that “three-fourths of all advertising dollars this year will go to analog media – despite a decade of maligning by digiterati.” The bad news is that by 2018, pure plays “will sap all their growth.” In this Q&A, CEO Gordon Borrell explains the upside-down numbers…

Street Fight Daily: AOL Unloads Patch, Handybook Buys Exec

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…. AOL Unloads Most of Patch Local-News Site (Wall Street Journal)… Handybook Buys Exec in a Deal for the On-Demand World (New York Times)… Jack Dorsey Says The Receipt Is Untapped “Canvas” And “Publishing Medium” (BuzzFeed)…

Thinknear GM: Why the Shift to Programmatic Will Benefit Local

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Eli Portnoy, GM of Thinknear at Telenav, says demand for location ad tech is “white hot.” Street Fight caught up with Portnoy recently to talk about what the rise of programmatic means for hyperlocal targeting, and the dirty secret(s) marketers need to know before jumping in…