News and Analysis
Shopping Distraction or Enhancement? Study Shows In-Store DOOH Really Works
Vistar Media, the leading global provider of technology solutions for digital-out-of-home (DOOH) media, partnered with consumer research company MFour to better understand how consumers view retail media ads. A relatively new frontier for MULO (multi-location) advertisers, these messages target customers from the parking lot through checkout. But do they impact consumer shopping behavior? The study […]
Meet the Street Fight LIVE 2025 Speakers: Part 1
Street Fight LIVE was resurrected last year, after pausing for the pandemic. This “un-conference” thought leadership conference is the first of its kind because it brings together C-level executives and decision-makers across MULO (multi-location) retailers, restaurants, convenience stores, service businesses, eatertainment/sportainment concepts, and hospitality brands. They are joined by the agencies and technology companies (with […]
“Wegmaniacs” Rejoice as Wegmans Opens Restaurants
Industry crossovers are nothing new. Tommy Bahama has restaurants, a retail operation, and now a hotel. Fitness retailers like Athleta offer in-store workout classes. And now Wegmans , an iconic grocery store with more than 110 locations , is opening a restaurant to appeal to its Wegmaniacs fan base! Tastings is opening in Rochester, New […]
Commentary
What an Ugly Burrito Can Teach Us About Local Marketing
Many companies focus the majority of their marketing energy and budgets on developing a national brand. This can often be true even for those who do business locally. Although Starbucks and Chipotle mostly behave in our lives like local businesses, we still think of them as brands like Nike or Apple, whose reputations rest on […]
Streets Ahead: Google Reviews and Local Business Information
In this week’s Streets Ahead update, SOCi discusses Google wanting to help businesses to get more reviews and the new Local Pack feature providing insight into where Google is sourcing local business information. Google Helping Businesses Get More Reviews The News With all the recent buzz about Google cracking down on fraudulent (and some legitimate) […]
Addressing Advertising’s Overreliance on the Open Web
In recent years, the allocation of advertising spend has failed to keep pace with rapid shifts in consumer behavior and technology capabilities. As a result, many brands are pouring tremendous spend into the open web, neglecting the fact that targeting capabilities and consumer attention aren’t what they used to be. At the same time, brand […]
Latest Posts
BUST: John Hunewill Performs an “Autopsy” on Forever 21
Forever 21 is one of the latest major MULO (multi-location) retailers to declare bankruptcy. A discount fashion brand, it was founded in 1984 and was heralded as one of the best discount fashion retailers. But “Forever” turned out to be a stretch. John Hunewill, Partner at Allen Austin, has spent nearly three decades in retail, […]
Amperity Unifies Fleet Farm’s Loyalty Program
You might be forgiven if you’ve never heard of Fleet Farm as a destination for home-improvement, agricultural, and outdoorsy pursuits if you’re not from the Midwest. Fleet Farm is a destination with a loyal customer base, and recently tapped Amperity to manage its customer-loyalty program. Amperity uses AI for identity resolution and to create customizable […]
Turning Digital Signage into Responsive Retail Experiences
In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and […]
What are You Doing on September 30th?
As a consumer, you likely shop, dine, and consume services at a combination of big-box and mom-and-pop establishments. As a MULO (multi-location) executive, agency, or tech company, you probably attend several industry-specific (retail, restaurant, service) conferences in your sector. So, what’s the deal with an event like Street Fight LIVE 2025 that cuts across multiple […]
BOOM: The Extended Stay Hotel
Street Fight is always looking out for MULO (multi-location) categories on the upswing. The hospitality industry is now complex and growing. Currently projected to reach $443 billion worldwide this year, it comprises every variation of places to sleep and play — from the luxury hotel and resort to the trusted roadside motel brand. One category […]
LG Ad Solutions Expands with Amazon Publisher Direct Integration
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]
MULO Brands With Soul: KINDR
This month, our “brand with soul” is not a MULO brand at all. It’s KindR, an organization committed to making workplaces kinder, which attracts the best talent and ensures retention and growth. The war for talent at MULO (multi-location) restaurant, retail, and service brands does not have to be a bloody battle. In fact, by […]
The MULO Dozen: March in Review
As we closed out March and the first quarter of 2025, here’s what CEOs were searching for: Although these vast critical issues are top-of-mind for business leaders, March as well as the first three months of the year were filled with strategies and decisions in the MULO (multi-location) ecosystem. AI, tariffs, and hiring freezes are […]
The Robot is Carrying Your Pizza: Timothy Tanksley Predicts the Future of MULO Serving
One of the biggest challenges bars and restaurants face today is finding skilled labor. Add to that the cost of overserving expensive cocktail ingredients (both in terms of product expense and product quality). Timothy Tanksley is the Director of Marketing at Richtech Robotics. At the Bar & Restaurant Expo, one of the company’s robots served us a […]
Scott Sutton Advises Advertisers on How to Avoid “Mis-Targeting”
Mis-targeting can not only waste ad dollars but can also damage brands reputations. Consumers like personalization provided the information being used is relevant to them. A new report shows that digital ads fail to meet their target promises. One study reported that “when brands run digital ads aimed at parents…67% don’t even have children” and […]
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