LG Ad Solutions Expands with Amazon Publisher Direct Integration
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs.
This collaboration makes LG Channels inventory available via Amazon Publisher Direct on Amazon DSP, offering advertisers and agencies streamlined access to high-quality, brand-safe content with robust targeting and measurement capabilities.
Unlocking Premium CTV Inventory with Greater Precision
Programmatic advertising on CTV continues to surge as advertisers seek scalable, data-driven solutions to reach consumers on the biggest screen in the home. In 2024, programmatic CTV ad spend in the U.S. reached $25.9 billion, accounting for nearly 90% of all CTV ad transactions, according to eMarketer. This figure is projected to rise to $29.7 billion by the end of 2025, driven by growing adoption of automated ad buying, improved measurement capabilities, and shifting viewer behaviors toward streaming content.
Additionally, a recent IAB study found that 73% of buyers now prioritize CTV in their programmatic video strategies, citing enhanced audience targeting and brand safety as top benefits. These trends signal a broader transformation across the digital media landscape, with CTV firmly positioned at the center of modern marketing strategies.
With this latest integration, Amazon DSP users can now activate campaigns directly across LG Channels’ premium inventory in the U.S., capitalizing on advanced audience segmentation, real-time analytics, and campaign optimization tools.
“As programmatic continues to gain momentum in CTV, our integration with Amazon Publisher Services opens up powerful new pathways for marketers to reach audiences with greater precision and transparency,” Kelly McMahon, SVP of Operations at LG Ad Solutions, told StreetFight. “By extending access to LG Channels via Amazon DSP, we’re enabling brands to tap into high-quality, premium content at scale—while maintaining the flexibility and measurement rigor today’s advertisers demand. This partnership exemplifies our commitment to delivering meaningful, results-driven, DSP-agnostic solutions for our clients.”
It is interesting to note that McMahon emphasized LG Ad Solutions’ commitment to a DSP-agnostic strategy, highlighting flexibility and advertiser choice as key priorities, including support for those already transacting within the Amazon ecosystem.
LG Channels: A Growing Destination for CTV Viewers
A recent survey from Statista shows that 67% of U.S. households now access streaming services via smart TVs, and ad-supported CTV usage has grown by 24% year-over-year, underlining the importance of AVOD platforms in today’s media mix. Featuring over 350 live channels and a wide selection of on-demand content — from sports and news to kids, lifestyle, and entertainment programming — LG Channels has become a core part of the streaming experience for LG Smart TV users.
This latest integration reflects a larger industry shift toward greater automation, interoperability, and audience intelligence across CTV ecosystems. As media buyers demand more transparency, scale, and efficiency from their investments, partnerships like this one between LG Ad Solutions and Amazon Publisher Services signal the continued evolution of programmatic infrastructure. It also reinforces the growing role of CTV as a foundational element in omnichannel strategies, as brands and agencies look to unify reach and performance across platforms in an increasingly fragmented media environment.
