News and Analysis
Big Brands, Local Perspectives: Tommy Bahama
CEO of Tommy Bahama Doug Wood cites systems that don’t talk to or easily integrate with one another as his company’s biggest technological challenge right now. The company, like many multi-store retailers, is investing in and focusing on tying its brick-and-mortar and online businesses together.
Commentary
The Role of Directories in the New Local Ecosystem
Marissa Mayer’s announcement that Yahoo would be moving its focus away from local search, along with some other significant factors in the developing local ecosystem, calls into question the continued viability of a robust marketplace of local directory and search sites. Here are a few harbingers of a potentially more consolidated future…
Place Off: A Week in the Life of the Mobile Local Revolution
A couple columns back, I covered the collision of big data, mobile and local (please refrain from acronyms… “BiDaLoMo”!). That covered some location analytics players like JiWire and Sense Networks. But since then, the action has picked up. In the last week alone, I’ve had in-depth conversations with others defining this space including Placed, PlaceIQ, and Telenav…
Getting ‘Real-Time’ Into Hyperlocal Advertising
We’ve seen a demand to not only bring local advertisers back into the mix on mobile and online advertising, but a need to provide more relevant and more timely information within those ads. This is because consumers crave “new” at a pace never possible before now – and this desire shows in the response rates measured in multiples of a standard static banner ad…
Latest Posts
Street Fight Daily: Clinkle Revealed, Ride-Sharing War Intensifies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Clinkle Revealed: Here’s What the Embattled Startup Is (And Isn’t) Building (Recode)… Ride-Sharing Price War Intensifies With Lyft’s ‘Happy Hour’ Discount (Wall Street Journal)… LivingSocial to Prioritize Growth Over Profitability, New Chief Revenue Officer Says (Washington Post)…
A ‘Connected’ Closet? As if — or Maybe Not
DigitasLBi Labs, the agency’s tech incubator in Paris, has built an in-store shopping assistant that uses image recognition software and Bluetooth low-energy beacons to match, recommend, and display possible additions to a shopper’s wardrobe. The group developed the “inspiration corridor” in conjunction with Klépierre, a french real estate company that operates malls across the country, and has installed the prototype in a Parisian shopping center…
7 Strategies for Leveraging In-Store Beacons
Indoor beacons are bridging the gap between physical locations and digital experiences, and allowing developers and businesses to interact with consumers based on their proximity to specific locations. But as with any new technology, indoor beacons do have their limitations and marketers need to be strategic in order to get the best use out of them…
Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Airbnb’s Grand Hotel Plans (Fast Comapny)… Foursquare CEO: How We’ll Tell You Where To Eat And What To Order (ReadWrite)… Matt Cutts: Google Mobile Queries May Surpass PC Search This Year (SearchEngineLand)…
How Data is Transforming the Local Purchase Funnel
For years, the local marketplace largely missed out on a data revolution that has transformed commerce on the web. But the rapid adoption of the smartphone is quickly bringing the local shopping experience to parity with ecommerce, transforming the consumer journey and dramatically improving the targeting capabilities available to marketers today…
Why Booker Wants to Blur the Line Between Marketing and Operations
Last year, Bain Capital poured $27 million into Booker, a company that builds scheduling and business management software for small and medium-sized salons. Today, the New York-based startup is working to push deeper into the front office, building a new suite of tools that use a business’s operational data — booking data, payment information and the like — to engage with existing customers, and in some cases, find new ones…
Phone Leads for Local Businesses: The Unsexy Cousin of the Click (Part II)
Beyond bringing in big leads — and SMBs paying handsomely for them — call monetization will be compelled by something else: Opportunity cost. We forecast call volume to SMBs to explode (65 billion by 2016) as a result of increasing mobile usage trends. That’s going to mean a whole lot of calls to answer…
Street Fight Daily: GoDaddy Preps IPO, JustEat Eyes London Markets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Prepares for IPO (Wall Street Journal)… Just Eat Preps IPO In London, Aiming To Raise £100M (TechCrunch)… CMO One-to-One: LivingSocial Evolves from Deals Site to Deals Marketplace (eMarketer)…
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