News and Analysis

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus… Facebook’s Privacy Changes Leave Developers Steaming… Why Marketers Struggle With Data Management…

Brand Battle: Shell vs Exxon Mobil

Share this:

Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.

Shift to Mobile and Eurozone Growth Fuel Search Spend on Global Scale

Share this:

Global search spend increased by 11% YOY, according to digital marketing provider Marin Software’s Q1 2018 Digital Benchmark Report.
The study found that the increase in search ad spend has been spurred by higher cost-per-click rates, driven by mobile spending.

Commentary

Daily Deals vs. Happy Hours: The Impact of Internal Marketing Promos

Share this:

To get a sense of how happy hour compares to daily deals, Copilot Labs analyzed the point of sale data from a restaurant that has consistently run both happy hour and daily deals for more than a year and half. From April 2011 to October 2012 this business ran three deals and has had an active deal and happy hour every month…

Sizing the Industry: Who Gets Counted as ‘Hyperlocal?’

Share this:

Since we launched Street Fight in April of last year, one question has come up again and again that we don’t have a very good answer for: “How many hyperlocal news sites are currently operating in the U.S. — and is that number growing? And if it’s growing, how fast is it growing?”

SMBs on Mobile: Questions of Analytics and Performance

Share this:

The proliferation of mobile apps for local continues, with all major local search players maintaining their own apps, and Apple’s App Store currently returning 347 results for the phrase “local search.” With all of this attention, the time is not far away when businesses will begin to get concerned about the presence, accuracy, and effectiveness of their listings on mobile apps. I’d love to see a service that aims at comprehensive analysis of SMB presence across the “app space” for Android and Apple…

Latest Posts

Street Fight Daily: Just Eat Orders IPO, Lyft Raises $250M

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyJust Eat Joins Parade of London Tech IPOs, with $2.44-Billion Market Cap (Wall Street Journal)… Lyft Raises $250 Million From Alibaba, Third Point and OthersNew York Times)… Jim Brady will leave Digital First Media(Poynter)…

Walmart.com VP: For Consumers, The Digital Divide Does Not Exist

Share this:

In the war to win the digital consumer, Walmart is betting that an all-of-the-above strategy will win out. During a speech at AdAge Digital in New York Tuesday, Brian Monahan, vice president of marketing at Walmart.com, said that world’s largest retailer remained committed to its brick-and-mortar stores and is focused on using technology to bridge the company’s digital and physical assets…

Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyThe Newsonomics of Digital First Media’s Thunderdome Implosion (And Coming Sale) (Nieman Journalism Lab)… Tech Titans Are Vying to Be Your Pocketbook (New York Times)… TaskRabbit For Business Service Portal Quietly Disappears (TechCrunch)…

LivingSocial Sells Remaining Assets in Southeast Asia for $18.5M

Share this:

Three months after selling its Korean deals business TicketMonster to Groupon, LivingSocial has divested the remainder of its assets in Southeast Asia. The company announced Tuesday afternoon that it has sold the its assets in Thailand, Malaysia, Indonesia, and the Philippines to iBuy, a Singapore-based ecommerce company, for $18..5 million dollars in cash.

With New Product, ReachLocal Looks to Turn the Corner on SEO

Share this:

ReachLocalAmong the many cutting-edge innovations in local marketing, search engine optimization is getting to be old hat; in fact, its age and relative familiarity can result in a widespread lack of interest and dedication to using SEO as a primary marketing tool. But ReachLocal is looking to assert SEO’s continuing relevance and lasting power with its new product, ReachSEO…

Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives

Share this:

Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions…

5 Platforms to Send Consumers Visit-Triggered Mobile Surveys

Share this:

The customer satisfaction surveys that most people are used to seeing on tabletops and cash wraps are undergoing an upgrade as hyperlocal vendors add location-based features to aid in the data collection process. “Intercept-style” surveys can be sent to customers at key moments in the purchasing process, like when they arrive at a store or after they’ve made a purchase…

Street Fight Daily: More Departures Hit Clinkle, Square Accepts Bitcoin

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
More Exec Departures Hit Payments Startup Clinkle (Recode)… Square’s Online Marketplace Starts Accepting Bitcoin(GigaOm)… Mobile Q&A App Jelly Now Lets You Ask Location-Based Questions Routed To Nearby Users (TechCrunch)…

After Bust, LivingSocial Looks to Boom Again

Share this:

LivingSocial isn’t quite the rocketship it was a few years ago. But, after a year of pulling back, and with a change in leadership in the works, the company is looking for a second wind. Street Fight recently caught up with Doug Miller, chief revenue officer at LivingSocial, to talk about where the company went wrong, how it plans to get back on track, and what wave it looks to ride next…

6 Ways to Use Local Booking Platforms for Marketing

Share this:

When used strategically, hyperlocal booking platforms can do more for a business than just help schedule services and manage client appointments. In many cases, merchants with online booking portals are able to rely on these products for customer acquisition and retention, as well…