News and Analysis

How The Weather Company Turns Forecast Data Into Game-Changing Retailer Insights

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Using live weather conditions from radar and satellites, along with road-specific forecasts, high-resolution traffic feeds, and user-reported traffic conditions, companies are harnessing weather data to inform nearly every aspect of their businesses.

Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Is Trying to Become America’s Easiest Place to Shop. Here’s How… GDPR Is What Facebook Advertisers Should Really Worry About… Consumers Want Voice Services Beyond Basics…

Report: Consumers Warm to Voice, Demand More Integrated Experiences

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Both voice device ownership and voice shopping activity have nearly doubled in the past six months, with 17% of shoppers now owning a voice device and 42% of those device owners using voice to shop, a report by Narvar found.

Commentary

Mobile-Local Shopping Comes Into Focus

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Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…

Black Friday’s Local Opportunity: Taking Preprints Digital

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Publishers across the country give thanks for the fantastic single copy sales they get on Thanksgiving due to the bundle of preprint circulars that come with the paper ahead of Black Friday. But for quite some time people inside and outside of the newspaper industry have been discussing the fact that the preprint business is declining — and might go away altogether…

Google’s Local Offerings Have Gotten Too Complicated

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The extended Google+ Local rollout has been more troublesome than most. Usually when Google has experimented with social services in the past, such as Google Buzz and Google Wave, it has done so in a tangential way that does not threaten core functionality. With Google+, the gamble is to make social the center of all search activity, and yet the full realization of a social context for Google’s local search tools has yet to appear…

Latest Posts

Street Fight Daily: More Departures Hit Clinkle, Square Accepts Bitcoin

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
More Exec Departures Hit Payments Startup Clinkle (Recode)… Square’s Online Marketplace Starts Accepting Bitcoin(GigaOm)… Mobile Q&A App Jelly Now Lets You Ask Location-Based Questions Routed To Nearby Users (TechCrunch)…

After Bust, LivingSocial Looks to Boom Again

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LivingSocial isn’t quite the rocketship it was a few years ago. But, after a year of pulling back, and with a change in leadership in the works, the company is looking for a second wind. Street Fight recently caught up with Doug Miller, chief revenue officer at LivingSocial, to talk about where the company went wrong, how it plans to get back on track, and what wave it looks to ride next…

6 Ways to Use Local Booking Platforms for Marketing

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When used strategically, hyperlocal booking platforms can do more for a business than just help schedule services and manage client appointments. In many cases, merchants with online booking portals are able to rely on these products for customer acquisition and retention, as well…

Street Fight Daily: CBS Outdoor Goes Public, Alibaba Invests in Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyCBS Outdoor Shares Rise in First Day of Trading (Wall Street Journal)… Alibaba Invests $692 million in Chinese Department Store Operator (Reuters)… Uber’s Biggest Problem Isn’t Surge Pricing. What If It’s Sexual Harassment by Drivers? (Daily Beast)…

How a Connecticut Network Helps ‘Indie’ News Sites Bridge Revenue Gap

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Networks of independent community news sites are growing up and expanding out, and one of the biggest is the three-year-old Independent Media Network, which provides multiple layers of services — in advertising, editorial, business and tech — to more than a hundred community and other news operations in Connecticut…

Openings and New Hires at xAd, Kenshoo, PayPal and Local Market Launch

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Microsoft, Mediative, hibu, Angie’s List and more…

LBMA Podcast: Bringing Big Data Down to the Moment

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Top stories of the week include Disney World, the Weather Channel’s Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange, Indoo.rs, Gigwalk, What3Words and Digicash…

Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNBCUniversal-Owned DailyCandy and Television Without Pity Will Be Shut Down (Recode)… Nomi Acquires Media Armor To Add Online Marketing Data To Its Offline Marketing Tools (TechCrunch)… GoDaddy Partners With Dwolla On New E-Invoicing Option For Small Businesses (TechCrunch)…

For Local Tech, Fragmentation Is a Problem to Solve — Not Avoid

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There’s been a noticeable increase in the number of partnerships, ecosystem-driven startups, and overall coordination among the companies looking to help us buy and sell stuff in the real-world. The shift could have deep implications for existing companies, and may create new opportunities for a number of new startups…

Case Study: Local Bakery Chain Scales With Hyperlocal Tools

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At Cako, a mini bakery chain in the midst of expansion, co-owner Albert Chen says it’s difficult to provide the same level of customer service when he can’t be present inside all of his stores on a 24/7 basis. One way that Chen is working to avoid the mistakes that other growing businesses have made is by utilizing hyperlocal tools that provide him with data about what products and flavors his customers are buying…