LBMA Podcast: Bringing Big Data Down to the Moment

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Disney World, the Weather Channel’s Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange,, Gigwalk, What3Words and Digicash. Our Mobile Minute with Chuck Martin reinforces the impact that location has on retail. Our resource of the week is FireChat.

Episode 174

Recorded: March 23, 2014
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

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Disney World summary from Rob (1:45)

A Mobile Minute with Chuck Martin: Location DOES impact retail (8:00)

Resource of the week: FireChat – off-grid chatting (52:15)

Top stories of the week (starts at 10:15)

1. Weather Channel‘s Weather FX ad platform
2. Cloak app
3. Google’s Android Wear operating system
4. Exist app from Melbourne
5. TheLadders Recruiter app
6. PayRange for vending machines
7. to launch at San Francisco airport through the entrepreneur-in-residence program
8. Gigwalk raises $10M, What3Words gets $3M
9. Digital signage and augmented reality come together in Australia (see story here)
10. Digicash launches beacon-based payments

1. Weather Channel and the impact of context (29:30)
2. Google Wear as the wearable platform (35:45)
3. PayRange brings easy mobile payments to vending machines (43:25)