News and Analysis
#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy
In regard to guidelines pertaining to the ethical use of location data, Mark Risis, head of global data partnerships at IBM Watson, offered the following maxim: “Don’t do creepy stuff.” Risis as well as panelists from Zocdoc and Waze addressed the topic of location-based marketing and ethics in a panel at Street Fight Summit Wednesday.
#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback
Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.
#SFSNYC: Kevin Clark of Synup Talks Better Reputation Management and Listings Updates
What the public sees and hears about a company’s brand can make or break its overall success. That makes the services Synup offers relevant to many businesses, said Kevin Clark, vice president of sales for the company, at Street Fight Summit West in Brooklyn Wednesday.
Commentary
Can Newspapers Evolve Into ‘Local Membership’ Organizations?
Newspapers are well positioned to start local membership programs modeled after AAA or AARP. They have great brands in their communities, they already have a membership base in the form of subscribers, and they have strong relationships with local businesses and organizations…
Going Beyond Standard Location Targeting to Reach Mobile Audiences
It’s important to focus on not just the reach of a geofence, but also on effectively targeting your business’s relevant mobile audiences. A little extra strategic effort goes a long way, and there is much to gain from leveraging the variety of data currently available and layering it appropriately to suit your campaign’s specific strategies and tactics…
What SMBs Need to Know About Facebook’s News Feed Redesign
In the hopes of creating a better user experience (and ultimately more monetization opportunities), Facebook recently overhauled the design and functionality of its news feed — aiming to become the “personalized newspaper” of the digital age. The redesigned layout will include bigger photos, maps and news articles and users can now sort through feeds based on interests — so SMBs currently managing a page should definitely adjust the way they approach their Facebook marketing and creative strategy…
Latest Posts
Street Fight Daily: Foursquare Execs Decamp, Apple Mulls Mobile Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s COO, Biz Dev Head Are Leaving (Recode)…
Apple Discussing iPhone Payments Service With High-profile Retail Brands (9to5Mac)… Ad Tech Companies Create Mobile Ad Exchange to Rival Google, Twitter (AdAge)…
Native Ad Revenue May Be One Click Away With ‘Selfies’
Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit called the “Selfie” — short, self-generated messages that businesses and anybody else can place in the middle of an article to catch the eye of searching users. Broadstreet co-founder Kenny Katzgrau says the Selfie aims to lure businesses that want to get their message out, but are resistant to buying more expensive display ads…
6 Strategies for Onboarding Merchants to a New Marketplace
Being unable to attract qualified sellers is one of the biggest obstacles a local marketplace will face. And, as Harvard Business School associate professor Andrei Hagiu described to Street Fight in an interview last summer, it’s an obstacle that many marketplace founders are unprepared to overcome. “If you don’t have buyers, then you’re not going to have sellers, and visa versa. That prevents a lot of marketplaces from getting off the ground,” Hagiu said…
Street Fight Daily: Uber Looks to Driverless Cars, Datalogix Raises $45M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber CEO: Self-Driving Cars Are the Future, Drivers Are Not (Recode)… Datalogix Raises $45M to Help Advertisers Track Offline Purchases (Adage)… Payments Firm Swipely Raises $20M More As Its Processing Tally Crosses The $2B Mark (TechCrunch)…
New Listing Services Will Help Local Data Go Digital
Somewhat unexpectedly, 2014 has seen a profusion of companies entering the listing management arena, many of them veterans of related disciplines. Those of us with long experience in the space are not surprised that others would see the value in helping businesses get found on local search sites and apps. But why the sudden surge of activity?
6 Tools for Gathering Insight from Digital Customer Interactions
A lack of time and knowledge are two factors that explain why business owners don’t take a more active role in monitoring how they’re perceived online. However, a number of hyperlocal platforms are now aiming to streamline that process by giving small businesses access to advanced marketing automation tools and analytics suites that were once reserved for national brands and agencies. Here are six platforms that businesses can use to gather insight from online customer interactions…
Street Fight Daily: Square Adds Loans, Foursquare Declares Search Broken (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expands into Small Business Loans (Financial Times)… Foursquare Declares Local Search (Yelp And Google) Broken, Vows Fix With Personalization (TechCrunch)… The FTC Condemns the Data Brokerage Industry’s Collection Practices (Pando)…
Why Airbnb Is Interested in Local Search
Over the past few years, Airbnb has quietly pushed to bring the sense of authenticity implicit in apartment sharing beyond the walls of the host’s home. Street Fight recently caught up with Lenny Rachitsky, a product manager at Airbnb and previously the founder of Localmind, to talk about the role of local discovery in Airbnb’s product…
Syndicated Commerce: Bridging the Gap Between Content and Commerce
When done right, ecommerce is one of the most lucrative options for publishers challenged not just with creating compelling content, but also with generating revenue through content-based display advertising. The publishers who adapt to the trends of ecommerce will thrive and become leaders in the new economy. Those who don’t will become unsustainable and disappear…
5 Ways Hyperlocal Technology Can Save Malls from Extinction
Given their position in the marketplace, hyperlocal vendors are uniquely able to help physical stores fight back against the changing tide. By using features like geo-targeting, indoor tracking, and mobile messaging, brick-and-mortar retailers can band together and increase their chances of survival. Here are five ways that hyperlocal technology can potentially save shopping malls from extinction…
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