News and Analysis
Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…
Commentary
Defining the Local Coefficient: A Conversation with Yelp
A growing chunk of physical purchases are influenced online. And the path to purchase increasingly weaves between different screens. But for conversions, it’s all about offline. The question is how long this will remain to be the case. Out of sheer curiosity, Yelp VP Mike Ghaffary ventured to quantify this…
Publishers Could Gain More Control as Browsers Curb Behavioral Ads
As limits arise on behavioral ads, endemic sites (or sites with actionable user data) can essentially become ad networks. If browser limits mean that Cars.com can no longer sell its data, then the opportunity exists for the company itself to develop a platform to sell audience extension…
Limits on Behavioral Ads Could Bring Higher CPMs for Publishers
On an Internet without online behavioral advertising, publishers with a premium audience will be in higher demand, and this will result over time in increased CPMs and increased revenue. It will be a step back in time to where premium publishers and ad networks (not exchanges) were handling most of the media buys.
Latest Posts
New Listing Services Will Help Local Data Go Digital
Somewhat unexpectedly, 2014 has seen a profusion of companies entering the listing management arena, many of them veterans of related disciplines. Those of us with long experience in the space are not surprised that others would see the value in helping businesses get found on local search sites and apps. But why the sudden surge of activity?
6 Tools for Gathering Insight from Digital Customer Interactions
A lack of time and knowledge are two factors that explain why business owners don’t take a more active role in monitoring how they’re perceived online. However, a number of hyperlocal platforms are now aiming to streamline that process by giving small businesses access to advanced marketing automation tools and analytics suites that were once reserved for national brands and agencies. Here are six platforms that businesses can use to gather insight from online customer interactions…
Street Fight Daily: Square Adds Loans, Foursquare Declares Search Broken (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expands into Small Business Loans (Financial Times)… Foursquare Declares Local Search (Yelp And Google) Broken, Vows Fix With Personalization (TechCrunch)… The FTC Condemns the Data Brokerage Industry’s Collection Practices (Pando)…
Why Airbnb Is Interested in Local Search
Over the past few years, Airbnb has quietly pushed to bring the sense of authenticity implicit in apartment sharing beyond the walls of the host’s home. Street Fight recently caught up with Lenny Rachitsky, a product manager at Airbnb and previously the founder of Localmind, to talk about the role of local discovery in Airbnb’s product…
Syndicated Commerce: Bridging the Gap Between Content and Commerce
When done right, ecommerce is one of the most lucrative options for publishers challenged not just with creating compelling content, but also with generating revenue through content-based display advertising. The publishers who adapt to the trends of ecommerce will thrive and become leaders in the new economy. Those who don’t will become unsustainable and disappear…
5 Ways Hyperlocal Technology Can Save Malls from Extinction
Given their position in the marketplace, hyperlocal vendors are uniquely able to help physical stores fight back against the changing tide. By using features like geo-targeting, indoor tracking, and mobile messaging, brick-and-mortar retailers can band together and increase their chances of survival. Here are five ways that hyperlocal technology can potentially save shopping malls from extinction…
Street Fight Daily: Intuit’s Buying Spree Continues, Google Eyes Skybox
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intuit to Buy Bill-Payment Service Check Inc. for $360 Million (Wall Street Journal)… Google Close To Snapping Up Satellite Startup Skybox Imaging For $1B+, Say Sources (TechCrunch)… Investor Talk on Uber’s Valuation Hits as High as $17 Billion (Wall Street Journal)…
Watch Out Yelp and Foursquare — Facebook Starts Flexing Its Local Muscles Again
During a presentation at Internet Week in New York on Thursday, Justin Moore, an engineering manager at Facebook, offered a full-throated pitch for the company’s local data initiatives. Moore, a former Foursquare engineer who joined Facebook in early 2012, says a team in the company’s New York office has spent the past two years turning the 32 billion pieces of location-tagged content, which have been created on the social network, into a sprawling database of places that spans the globe…
Openings and New Hires at Telmetrics, OPA, Square, and Pro.com
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at PayPal, Signpost, Search Influence, Angie’s List, LiveIntent, hibu and more …
LBMA Podcast: Indoor Location Tech at Waitrose, Motorola’s New MPact
Top stories of the week include the British Navy & quantum positioning; Freedom Telecare’s PunchPrompt; the Gap’s #summerloves campaign; Square’s shift in focus from Wallet to Order; SinglePoint & Drive Media Network; WhatsAppleBees, an anonymous social network for Applebees patrons; MonkeyParking App; and Starwood Hotels’ Google Glass App…
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