News and Analysis

Openings and New Hires at GasBuddy, Ansira, Mirriad

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Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes changes at CARTO, PlaceIQ, Cuebiq, and Placed.

Raise Report: Alpha, Neighborhood Goods, ConDati Secure New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Riminder, Sentry, Platform.sh, and OnTruck.

Street Fight Daily: Teens Flee From Facebook, Google Wins in Immediate GDPR Aftermath

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The State of Teens, Social Media, and Technology in 2018… Google Emerges as Early Winner from Europe’s New Data Privacy Law… Meeker’s 2018 Deck: Local Gets a Seat at the Table…

Commentary

What Reviews Sites Need to Do to Prepare for Facebook’s Graph Search

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It’s well known that reviews, ratings, and recommendations are a major factor in driving consumer decisions. Sourcing friends or people you know to provide advice holds even more weight when it comes to personalization and has an added benefit of trust. This is what makes the concept of Facebook’s new Graph Search so powerful…

Efficiently Selling to SMBs: Finding Paths of Less Resistance

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We’re entering a more fertile environment for what I’ll call the SMB advertising “Trojan Horse.” Local companies start by targeting SMBs’ CRM systems, payroll, back office management, reputation management and payment processing. From there, local advertising can be unveiled as a “one-stop-shop” upsell…

Why the Commoditization of Local Information Is an Opportunity for Journalism

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Some have seen the shift of local information — from something that was unique to newspapers to a commodity that is available from a variety of sources — as the end to local news. But I actually think it presents a great opportunity for journalists to do what they do best: put information into context and tell us why it matters…

Latest Posts

LBMA Podcast: VW’s Eyes on the Road Campaign, Blippar Acquires Layar

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Top stories of the week feature Amazon, Regent St, Autograph, Avanade, Accenture, NinthDecimal (JiWire), PicQuest, Norton Outdoor, Placed, Retail Solutions Inc, Gigwalk, and Urban Airship…

Street Fight Daily: Apple’s ‘City Tours,’ Controversy at PayPal

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple’s Maps’ New “City Tours” Feature Uncovered In iOS 8 Betas (TechCrunch)…. eBay Rumors Say PayPal President David Marcus Was Fired; Execs Refute the Claims (VentureBeat)… A Reply to Clay Shirky (Columbia Journalism Review)…

What Booker’s New Partnership Says About GrubHub’s Future

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Booker has announced a new partnership with Como to use the firm’s technology to allow businesses to instantly generate a customized consumer-facing mobile application with full booking capability. The move offers an insight into how back-office software companies could undercut commerce companies like Grubhub…

Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs

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The company’s redesign of its SMB portal replaces both the old Google Places for Business interface and the equivalent within Google+, and consolidates several features into a friendlier interface. The features for the most part are not new, but the update does a good job of tying together the claiming and profile management process with Google+ sharing…

Street Fight Daily: Amazon’s ‘Showrooming’ Phone, Is Uber Worth $17 Billion?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAmazon’s Fire Phone Introduces Firefly, A Feature That Lets You Identify (And Buy!) Things You See In The Real World (TechCrunch)… Uber Isn’t Worth $17 Billion (FiveThiryEight)… How Pinterest Tapped World Cup Enthusiasm with Place Pins (Fast Company)…

When the ‘Popup’ Store Sticks Around

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Retailers from art galleries to apparel manufacturers have started to rethink their sprawling storefronts. Instead, companies have turned to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer…

A Local Business Network Puts the Community First

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The expanding public consciousness around movements for civic sustainability, green tech and social enterprise have spawned a new way of looking a local business communities as ecosystems that should work for the community good. Their unique challenge is coordinating hundreds of local advocates to collectively market and promote each others’ programs and campaigns…

Street Fight Daily: Oracle Eyes Micros, Yelp Adds Messaging

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyOracle Said to Near Deal to Buy Micros Systems (Bloomberg)… Yelp Gives Customers The Ability To Send Messages To Businesses (MarketingLand)… Microsoft Shuttering Bing Ads Express (SearchEngineLand)…

At Tesla, a Peek Into Retail On-Demand

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The company has developed a retail and marketing strategy aimed at getting people into one of its three fully electric models regardless of whether they can afford, or even are interested in buying, a luxury car. The model draws on some of the work of the legendary Apple’s Ron Johnsonas well as the emerging phenomenon of on-demand technologies such as Uber….

6 Waitlist Management Tools for Restaurants

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Eager to eliminate the organizational challenges and financial liabilities that go along with traditional reservation systems, restaurants are increasingly turning toward digital platforms that allow diners to stay at home, or shop at nearby businesses, until their tables are ready. Here are six platforms that restaurants can use to manage their waitlists…