News and Analysis
Street Fight Daily: A Glossary for SEO, Why Brands Favor Hybrid In-House Marketing
TODAY’S LOCAL HEADLINES… The Small Business Owner’s Guide to Conquering SEO: The Glossary… Why Brands Favor Hybrid In-House Marketing… MediaMath Has $180 Million to Spend on Acquisitions—What’s Next?…
Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization
Google announced on Tuesday a suite of new machine learning-backed ad tools that promise to keep its brand partners happy at a time when digital advertising faces unprecedented brand safety concerns. Among the tools is one explicitly designed to maximize foot traffic.
Street Fight Daily: Google Announces Huge Local Ad News, How Apple Can Use Maps Rebuild to Compete in Local
CUTTING-EDGE POSSIBILITIES AND POWER PLAYS IN LOCAL… Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization… 10 Ways Apple Can Rebuild Maps to Become an Innovator in Local…
Commentary
What Comes After Local TV?
Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?
Stuck in the Middle: Why Should ‘Local’ Mean ‘San Francisco?’
I’m pretty well immersed in Dallas’ start-up community, and I’ve noticed a sea change in the last couple years. We may not have the flashy, high-profile buzz-making scene that you’ll find in Silicon Valley (or Alley), but investments are happening. I think that’s partly because we’ve had to make it without the mutli-million dollar seed rounds and gut through on wits and angel investment…
6 Strategies for Patching Up Patch
To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013. But just making short-term cuts to hit profitability might not be the optimum choice. Patch also has to plant seedlings for mid- and long-term benefits that the company can reap 6-12 months from now…
Latest Posts
inMarket Aims to Justify the Buzz Around Beacons
Beacons tend to work better in location that shoppers visit frequently, such as grocery stores, said inMarket CEO and cofounder Todd Dipaola. “The key is the timing. The digital ad is being helpful at that perfect moment when I’m deciding what I want to buy.”
Buffalo Rising Holds Own Against Warren Buffett’s Daily
Buffalo, N.Y., is part of the New Urbanism that’s helping to revive many old cities, and Newell Nussbaumer’s Buffalo Rising is chronicling the Queen City’s comeback. Here, Nussbaumer tells Street Fight how he did it…
Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…
Why the Mobile Industry Needs to Address Its Data Problem
Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used…
6 Ways to Use Location Analytics Data in Retail Design
Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether…
Why Factual’s Gil Elbaz Sees Renewed Promise in Contextual Computing
An early pioneer in data analytics who was instrumental in developing one of Google’s most profitable advertising products, Factual CEO Gil Elbaz believes that one of the technological challenges at the heart of that company’s ascent will come back into the spotlight…
Hyperlocal Chat App Yik Yak Bets Big On Anonymity
Atlanta-based Yik Yak finds itself at the center of one of the quickest growing and most divisive trends in social media: anonymity. The company, which raised $10 million in June, has developed an app that serves as a local chat room where users can post whatever they want anonymously…
Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Takes Steps Against ‘Click Bait’ Articles (New York Times)… For Sale: Systems That Can Secretly Track Where Cellphone Users Go Around The Globe (WashingtonPost)… Uber CEO Pounces on DUI Arrest of California Lawmaker (Wall Street Journal)…
How Marketers Can Use Mobile to Shape a Back-to-School Strategy
It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least an hour planning for back-to-school shopping on mobile…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature