News and Analysis
Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network
The news, announced Tuesday morning, marks progress in a natural direction for Nextdoor, whose users already jabber about real estate without prodding on the social network’s part, said Nextdoor’s Chief Revenue Officer Lauren Nemeth in a company press release.
Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer
Those are the latest numbers on foot traffic and e-commerce from location data experts at Foursquare, which posted the information on Medium. As we suggested over here at Street Fight last week, Prime Day, which arrives this Monday and continues on through Tuesday, is a testament to Amazon’s power to disrupt all of retail when it so chooses.
Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social
IN THE HALLS OF SILICON VALLEY: AMAZON, GOOGLE, FACEBOOK… Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer… Does Google Really Need a Social Network to Succeed at Local?… Facebook Is Finding New Uses for Instagram…
Commentary
Is Content King in Local Too?
In the pantheon of buzzwords overtaking pitch decks and CMO-speak, “content marketing” is the new darling. The term has legitimate grounding to be fair, but like “long tail” and “web 2.0” in days past, its overuse precedes it. Content marketing also isn’t anything new — it’s been done for years, albeit under the ethically challenged “advertorial” rubric among other flavors. Now it’s new, improved, and hitched to en vogue terms like “native.”
Calculating the ROI of Local Search Campaigns
How can we calculate just how much return a given business can expect on the investment of time, money, or both into a local search campaign? For many business owners, it’s that type of dollars and cents calculation that will drive them to decide whether or not to move forward with a campaign. Other metrics are important but ultimately secondary to the bottom line…
Marketing to the ‘Happy’ Majority of SMBs
The local search industry needs to offer more responsive solutions for the average small business owner. The industry can’t simply drive more leads — it has to drive more, better-qualified, and better-paying leads at profit margins that incentivize buy-in from a business consumer that demands all or nothing. Only by catering to the “disconnected and contented majority” can the industry push itself to the highest standard of usability and convenience…
Latest Posts
LBMA Podcast: AVG Acquires LocationLabs, Twilio CMO Lynda Smith
On the show: Heineken’s location-based loyalty rewards for small bars; xAd and IndoorAtlas raise rounds; InMobi partners with Factual on mobile ads; FUZ design brings us the bluetooth-enabled Noke padlock; MCX to launch the CurrentC wallet and Isis rebrands…
Street Fight Daily: Ebay’s Mobile Ad Business, Consolidation in Calls
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… eBay Launching First Mobile Ad Business in Q4 (Recode)… Voice Marketing Company Ifbyphone Raises $30M More, Acquires Competitor Mongoose Metrics (TechCrunch)… Consumer Spending Data Indicates Uber is Far Larger and Growing Faster Than Lyft (Pando)…
Where Online Ordering of Local Products and Services Is Headed
Any local search site that sets its sights on powering transactions will need to take into account the broad range of consumer needs in the local space. But some products are likely much better suited to online purchasing than others…
Revived EveryBlock Looking to Work With Community News Sites
EveryBlock is back in business under its new operator, Comcast. Re-launched in Chicago last January and in Philadelphia in August, it will be expanding to five more cities this year. Here, Comcast Local Media Director Paul Wright defends the old EveryBlock, and details new features of the resurrected data aggregator…
Street Fight Daily: California’s ‘Yelp Law,’ Apple Pay and Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… California Protects the Right to Yelp Without Penalty (Washington Post)… What Apple Pay Means for Marketers (AdAge)… Guardian Space & Guardian Membership, Playing the Physical/Digital Continuum (Nieman Journalism Lab)…
Signpost Adds Payment Integration as Small Business CRM Market Grows
Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews…
Apple’s Big Day: Here’s Everything That Matters for Hyperlocal
As expected, Apple introduced the iPhone 6 (and the iPhone 6 Plus), the Apple Watch and a new payments system called Apple Pay. Here’s a breakdown of the major announcements and what they could mean for local-minded entrepreneurs…
Ecommerce Retailer Indochino Ventures into Brick-and-Mortar
Indochino, a Vancouver-based apparel brand that made its name selling custom suits online, opens its first permanent retail showroom in New York today in a move that builds on a series of pop-up shops that the apparel maker has hosted in cities across the country for the past few years. It’s just the latest in a series of ecommerce firms to invest in brick-and-mortar retail…
Apple Made Its Move into Payments — Here’s What’s Next
Apple announced its long-awaited payments product on Tuesday, opening the door for a range of new innovations in local tech. Here are four locally focused companies that have already started working on products to dovetail with the platform…
Street Fight Daily: Mastercard’s Wearable Future, Apple Eyes Path
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… MasterCard CMO Talks Brand Transition From Credit Cards to Wearables (AdAge)… Source: Apple Set to Acquire Path in an Attempt to Bolster iOS Social Cred (Pando)… Mobile Retail Passes the 50% Point, Tops Desktop (MediaPost)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem