News and Analysis

Raise Report: Influential, Stensul, Urban Airship Secure Fresh Funding

Share this:

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Tiller, Talentry, NYIAX, and Ritual.

Openings and New Hires at Chatmeter, AffinityX, and Gravy Analytics

Share this:

Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yes Lifestyle, Observer Media, iSeatz, DialogTech, Blis, and Contently.

Street Fight Daily: Web.com Agrees to $2B Sale, Mobile Ad-Blocking Threat Grows

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com Agrees to Tentative $2 Billion Sale… Mobile Ad Blocking Is Becoming a Bigger Threat… Apple’s Push Against Push Is An Opportunity for Advertisers…

Commentary

Is Foursquare’s SMB Monetization Here for Real?

Share this:

The company may discover that SMBs paradoxically prefer the simplicity of flat pricing over relatively complex (albeit more efficient) performance-based ads. The latter requires some degree of ongoing maintenance which challenges non-tech-savvy or time-starved (read: majority) SMBs. This is one reason for famously high churn for SMB self-serve advertising…

What Local Media Can Learn From the Royal Birth

Share this:

Who is “royalty” in your community? It’s something news organizations big and small should know, because these are the people who make things happen — or not happen — in and around you. They are of the 1% that we speak of in the widening “us versus them” debate in our culture today. Their comings and goings can be real news, but their social activities and personal lives can also be news…

With Digital Video, Newspaper Companies Could Disrupt Local TV

Share this:

Here’s what I think will happen. The local newspapers that are smart are already getting serious about creating video content. Some of them are beginning to figure out how to get that content to consumers via set-top boxes, and they will be the first to experiment with partnering with companies like Aereo instead of fighting them in court…

Latest Posts

Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue

Share this:

Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…

Nimble Commerce to Power E-Commerce for Second Street

Share this:

NimbleCommerce and Second Street have announced a partnership agreement where Nimble will become the e-commerce platform and network for Second Street’s media customers…

Street Fight Daily: Thumbtack Raises $100M, Uber Opens API

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyThumbtack, an Online Market for Services, Raises $100 Million (New York Times)… Uber Opens API in Bid to Be Everywhere (Recode)… GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service (TechCrunch)…

Traditional Businesses Still Failing to Reach Online Consumers

Share this:

An infographic from Marketecture offers a useful compendium of statistics pointing both to the great opportunity in local and the persistent gap between that opportunity and the actual practice of marketing by many small business owners…

First Data, a Payment Processing Giant, Looks Beyond the Swipe

Share this:

The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets…

Street Fight Daily: Uber’s Delivery Service, Square Expands Cash Advances

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyWith New Delivery Service, Uber Declares War on Google and Amazon (Wired)… Square Expands Its Cash Advance Service (New York Times)… Google Tests A New Local Knowledge Graph Interface (SearchEngineLand)…

6 Demand-Based Pricing Platforms for Restaurants

Share this:

With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing…

Amazon Getting Pieces in Place for Next-gen Payment System?

Share this:

At first glance, many are seeing Amazon’s new card reader as a competitive move against the likes of Square and PayPal. But this is actually a tiny start to a bigger vision. Amazon’s vast reach can make its card reader matter in a variety of interesting ways…

Street Fight Daily: Google Tracks Calls Online, Yahoo Partners With Media Consortium

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Lets Advertisers Track Phone Calls Generated From Websites (MarketingLand)… Local Media Consortium Partners With Yahoo (NetNewsCheck)… As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside
 (Wall Street Journal)…

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

Share this:

Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web…