News and Analysis
#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy
In regard to guidelines pertaining to the ethical use of location data, Mark Risis, head of global data partnerships at IBM Watson, offered the following maxim: “Don’t do creepy stuff.” Risis as well as panelists from Zocdoc and Waze addressed the topic of location-based marketing and ethics in a panel at Street Fight Summit Wednesday.
Commentary
As Local Media Shed Staff, Personal Franchise Sites Could Fill the Void
The independent voice of the individual can make “the news” more personal, more compelling, and more exciting. The nuances of the trade can be taught, but people planted within the community with knowledge and perspective offer something that traditional media companies can’t or won’t. And linking local bloggers together is a viable concept…
How to Sell Hyperlocal Into Chambers of Commerce
After lots of research with local chambers, I’ve noticed that the chambers provide minimal resources to local businesses on how to navigate hyperlocal and which tools are the most valuable. In my opinion, that really should be a key responsibility of the Chambers. They should be vetting and approving the technology that will help their members to grow their businesses…
How a Big Agency Merger Could Benefit Local Ad Sellers
While I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.
Latest Posts
Street Fight Daily: Google Tracks Calls Online, Yahoo Partners With Media Consortium
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Lets Advertisers Track Phone Calls Generated From Websites (MarketingLand)… Local Media Consortium Partners With Yahoo (NetNewsCheck)… As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside
(Wall Street Journal)…
Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud
Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web…
Productivity Solution: Free Wireless Internet On-the-Go
FreedomPop, the nation’s first 100% free internet service provider, offers a nationwide hotspots that provides free wireless internet wherever you are. Simply turn on a FreedomPop hotspot and instantly connect to the internet. There are no contracts or cancellations fees. Get a special offer now…
Street Fight Daily: Lay’s Uber Picnic, Google Buys Jetpac
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lay’s Is Launching an Urban Picnic, Brought to You by Uber (AdAge)… Google Buys Jetpac To Give Context To Visual Searches (TechCrunch)… Amazon’s Square-Like Payment System Could Be Data Goldmine (AdAge)…
As Franchises Bounce Back, A Golden Market for Local Tech Surfaces
A booming franchise sector presents a unique opportunity for hyperlocal firms to blend the scale and reach implicit in the digital marketplace with the granularity and flexibility afforded by mobile, social and other locally-driven platforms. What’s more, the franchise industry — with its unique combination of scale and fragmentation — could help provide a critical stepping stone for vendors to reach the small business market…
Openings and New Hires at the LSA, GoLocalPDX, ElasticBox and UpSnap
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at the Local Media Association, PlaceIQ, Colony Logic, Sonata, Happenings Media, Ping4 and more…
LBMA Podcast: Mobiquity’s ‘Smart’ Malls, Bing Improves Mobile Targeting
Top stories of the week include: Tinder match-making for dogs; The Traces launches an app; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Timex has a new non-smartphone connected watch…
Street Fight Daily: Mobile Ad Revenue Hits $19B, Food Delivery Roll-Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB: Search And Display Fuel $19.3B In Worldwide Mobile Ad Revenue (AdExchanger)… Delivery Hero Joins The $1B Valuation Club As It Gobbles Rival (TechCrunch)… Yahoo Dusts Off E-Commerce Service to Juice Revenue (Wall Street Journal)…
Report: Mobile Context and Location Services Market to Reach $43.3 Billion by 2019
The mobile context and location services market is set to reach $43.3 billion by 2019, according to a new report. That’s up from an estimated $12.2 billion in 2014. The report also found that by 2019, more than two-thirds of revenues will be driven through highly targeted and contextually aware ad-supported apps…
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Streets Ahead: Google Chat, and Instagram Reels