Street Fight Daily: Mobile Ad Revenue Hits $19B, Food Delivery Roll-Up

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

MobileIAB: Search And Display Fuel $19.3B In Worldwide Mobile Ad Revenue (AdExchanger)
New estimates from the IAB clocked global mobile advertising at $19.3 billion in 2013 — nearly doubling 2012’s $10.1 billion. Search generated the most revenue at $9.5 billion, representing 48.9% of the 2013 total, while display came in right behind with 41.5% at $8 billion.

As Franchises Bounce Back, A Golden Market for Local Tech Surfaces (Street Fight)
Steven Jacobs: A booming franchise sector presents a unique opportunity for hyperlocal firms to blend the scale and reach implicit in the digital marketplace with the granularity and flexibility afforded by mobile, social and other locally-driven platforms.

Delivery Hero Joins The $1B Valuation Club As It Gobbles Rival (TechCrunch)
On the heels of Rocket Internet’s food delivery service FoodPanda taking another $60 million in funding, its German rival has acquired another german competitor. The financial terms of the deal put the the total valuation of Delivery Hero at well over $1 billion.

Openings and New Hires at the LSA, GoLocalPDX, ElasticBox and UpSnap (Street Fight)
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at the Local Media Association, PlaceIQ, Colony Logic, Sonata, Happenings Media, Ping4 and more.

Yahoo Dusts Off E-Commerce Service to Juice Revenue (Wall Street Journal)
Marissa Mayer is dusting off one of Yahoo’s oldest and most neglected properties in the hopes of juicing revenue from the booming area of e-commerce. Yahoo on Thursday unveiled a new version of Yahoo Stores, a service aimed at helping small business owners market and sell their goods online.

Square Wants You To Know Everything’s Perfectly All Right Now. We’re Fine. We’re All Fine Here Now, Thank You. How Are You? (TechCruch)
Square just published a blog post outlining and refuting what it says are the “top 10 myths” about the payments company. In some ways, the post is like a general FAQ, saying that, yes, Square does indeed offer customer support, and no, it’s not just for small businesses.

Groupon’s Flash Fashion Site, Ideeli, Rebrands As Ideel, Rolls Out Loyalty Program (VentureBeat)
Groupon’s flash sale site received a rebrand today, from “Ideeli” to a slightly shorter “Ideel,” the company announced this morning. In addition, Ideel is rolling out “ideelist,” a points-based rewards program with Groupon-inspired perks.

The Hidden Synergies Between Uber and Marijuana (Pando)
Weedmaps, a marijuana dispensary locator, announced a partnership with ridesharing giant Uber. One of the biggest arguments against legalizing marijuana is related to high-driving, and the fact that there’s no foolproof way to determine if a driver is under the influence of the drug.

Beacon Is Crowdfunding Journalism In Ferguson, Missouri (TechCrunch)
Beacon, a Y Combinator-backed startup for crowdfunding journalism, has started a campaign for original news coverage of the protests and police response in Ferguson, Missouri. The company says that in fewer than 48 hours, readers have funded reports from multiple journalists, and allowed Peter Tinti to fly into the area

In Terms Of Battery Life, Android Devices Are More Optimized For Ibeacons Than Iphones (GigaOm)
Apple’s trademarked iBeacon protocol was developed for iOS devices, but it actually works equally well with Android devices running the appropriate software. Android phones may prove to be superior devices for searching and connecting to iBeacons, at least as far as battery life is concerned.

LBMA Podcast: Mobiquity’s ‘Smart’ Malls, Bing Improves Mobile Targeting (Street Fight)
Top stories of the week include: Tinder match-making for dogs; The Traces launches an app; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city.

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